Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Reasons to Use Facebook Messenger for Business – From Facebook
“Why should businesses care about messaging?”
This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.
Five reasons to use messaging include:
- "The entire world is messaging”
- “Messaging is more than just a simple communication channel”
- “Distributing messaging experiences is frictionless”
- “Messaging experiences are social by nature”
- “This consumer shift is happening faster than the mobile disruption”
Read the full article here. Source: Andrew Hutchinson
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5 Things You’ve Been Told About Social Marketing That Just Aren’t True
Social media is ever-changing, evolving, and taking on new roles in the world we live in
That means it’s also changing the way we do business.
Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions.
Fortunately, Kaylynn Chong from Hootsuite is here to debunk a couple of these myths - such as:
- You need a lot of followers to be successful on social media
- You have to keep everything online
- You need to be active on every social media platform
- It’s too late to learn social media
- Social media is separate from the rest of your marketing strategy
Read more here. Source: Kaylynn Chong
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Making Facebook Advertising Work for Your Business
Why should businesses invest in Facebook advertising?
According to Buffer, “91% of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.”
Social media advertising is the most cost-effective way to advertise in this day and time, with Facebook leading the way with the various, and amazing, options available to businesses.
When starting a Facebook ad, there’s a process you walk through in the Ads Manager to help you set up the right ad, and maximize it for the best results.
Access the full post here. Source: Mandy Edwards
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Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists
When it comes to Facebook advertising, your first challenge is to attract people to come and look at your landing page. The second challenge, is to convince them that your product is, quite simply, amazing
If your ad campaign has the average click-through rate of 8%, but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%.
So, what do you do when your landing page’s conversion rate is too low?
Here are 10 Crucial Elements of Facebook Ads Landing Pages you need to know now:
1. Irresistible UVP (Unique Value Offer)
How are your visitors profiting from your landing page? What are they getting out of it? The tangible benefit and value of what you’re offering is what you need to focus on to get click throughs. Make sure your proposition is about the customer, not the product.
2. Must-click call-to-action (CTA) buttons
If there are no CTAs on your landing page, your client will leave without converting which is problematic. There should be clear, relevant CTAs throughout your page – and the more contrasting they are, the more likely they will attract attention and thus generate new leads. Action words (i.e. Start, Do, Claim) result in higher conversion rates, also.
3. Excellent copywriting
Forget any irrelevant information and only include material regarding conversion. Remember, your landing pages should reflect what the customer wants, don’t mislead them with unnecessary information.
4. Highly relevant images
All images are important on landing pages – they should be of high quality and contribute to the visitor’s final conversion. These graphics may even be used as visual solutions for customers’ queries.
5. Short and sweet opt-in forms
After a visitor lands on your landing page and is convinced your product is right for them, it’s your job to turn them into a customer – this is achieved via an opt-in form. In regards to asking client questions: seek the information necessary to qualify your leads and to determine their personal customer experience.
6. Undisrupted flow
A clear flow of text and images is crucial for success. It’s also important to ensure each new paragraph links (logically) from the previous one. Keep your messages consistent on Facebook landing pages, you don’t want to confuse your visitor and deter them from considering your product or service.
7. Customer testimonials
People often look for social proof before they purchase a new product, and this often comes from customer testimonials. Placing several of these on your Facebook landing page will more likely increase the trust visitors have in your brand, leading to higher leads, conversions and sales.
8. Additional social proof
To differentiate your brand from the many others in the market which are similar in their features, evidence of branding and customer experience is needed. To gain more trust, more social proof is needed.
9. Helpful live chat
This tool answers questions put forward by visitors, and is effective in closing additional deals. It’s worth considering using a timer on live chat pop ups, to allow the customer to browse and focus on the potential of your products/services.
10. Perfect mobile experience
It’s a necessity for brands to understand the importance of mobile landing pages. As stated in AdEspresso mobile ads formed 80% of Facebook’s ad revenue in Q4 of 2016. Mobile landing pages should be direct in their message as opposed to desktop sites.
Source: AdEspresso
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3 Ways to Find Prospects Using Twitter
Need more leads and prospects? Looking for creative ways to generate leads with Twitter?
Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.
In the article below, you’ll discover three ways to find your next customers on Twitter, including:
- Automate a Search Funnel to Find People Who Tweet Qualifying Keywords
- Use Twitter Ads to Drive Traffic to a Lead Magnet Landing Page
- Broadcast Live Video to Warm Up Prospects
Access the full post here. Source: Andrew Pickering
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Cafes, Restaurants Can Use Social Media To Improve Business
With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon
Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.
Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.
“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.
Read the full article here. Source: Andrea Beattie
Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.
A Beginner’s Guide to Content Marketing for Startups: 25 Tips for Success
Content marketing has become the lifeblood of online marketing
For the third year in a row, it has been voted the most commercially important digital marketing trend over at Smart Insights, with twice as many votes as big data or marketing automation.
To help the curious minded, Marko Maras from Start Up Buffer has summarised 25 tips on what to keep in mind when you launch into content marketing.
His suggestions include:
- Be genuine
- Share the news
- Be persistent
- Find time
- Build trust
Read the full 25 tips here. Source: Marko Maras
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