Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SA businesses need help to embrace the power of digital
Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.
In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.
By Tania Tonkin / dmca
indaily.com.au
10 Reasons to Create a Simple Small Business Marketing Plan
A marketing plan outlines all the important pieces needed to successfully and consistently market your business
A marketing plan does not have to be lengthy or complicated.
Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.
Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.
Read more here. Source: Debra Murphy
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Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues
Snapchat is launching a new Facebook-inspired ad platform.
To date, the Snapchat API has benefited more than 100 brands.
With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users.
Read the full article here. Source: Tamar Weinberg
Discover how our social media management will help boost your business' performance here. Contact us today by clicking here.
10 things you should be doing now on social media to grow your business
Looking to increase your brand's reach on social media?
Social media is one of the most cost-effective ways to connect those internet users with your business.
Fortunately, columnist Will Scott from Marketing Land has 10 tips that will help you draw in new customers and build your business.
Here are three of the 10 tips to make sure your business is using social media effectively:
- Make sure you’re on Google and Facebook
- Make your own personal social media accounts
- Diversify your social media presence
Read the full the full 10 tips here. Source: Will Scott
Kick start your business with our social media packages! Click here to learn more or here to discuss your ideas.
Social Media for E-Commerce Marketing
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever
The company released an infographic that depicts how people use social media and how social media can lead to conversions.
Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.
Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience.
Read more and see the infographic here. Source: Laura Forer
Learn how you can boost your E-commerce sales through our social media packages here. Don't wait - contact us by clicking here.
Law firm under fire after posting drink driving memes on Facebook
A law firm that posted several jokes about drink driving on Facebook has been advised by the New South Wales Attorney-General's office to change its advertising strategy
The Sydney Drink Driving Lawyers Facebook page, which has more than 6,000 "likes", shows several "memes" — internet slang for photos with jokes attached to them — about drink driving.
The page is run by the firm Sydney Criminal Lawyers.
One photo on the page features a disabled car bay and the text: "Every 48 seconds, a drunk driver makes another person eligible to park here."
Read the full article here. Source: Riley Stuart (ABC News)
Ensure your business' Facebook page is professionally managed in order to avoid legal disputes such as the above. Learn how we can help here, or contact us here.
12 Facebook Ad Fails
Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases
Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with the existing advertisement campaigns— especially over Facebook.
Generic ads have lost their steam and 2017 is an era of personalised advertising. Facebook, fortunately, offers everything necessary for this perfect concoction but it would be appropriate to take a closer look at the lingering mistakes and fixes for the following:
- Mundane Images
- Incorrect Targeting
- Lack of innovation
Read the full article here. Source: Richard Smith
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