Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
12 Overlooked But Powerful Content Curation Tools
Creating fresh, original content that keeps consumers coming back for more, on a consistent basis, isn’t easy. In fact, it’s incredibly difficult.
According to a recent survey from Content Marketing Trends, more than 53% of marketers don’t have the resources to consistently churn out great content, while a further 40% don’t have the budget to do it.
But there is another way to keep your content process flowing.
By Jose Angelo Gallegos
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
The Ins and Outs of Awesome Infographics [Infographic]
Infographics can be powerful addition to your content marketing toolkit.
The format enables brands to more easily explain complicated subjects, processes, or provide data-driven insights.
Research has found that people who follow directions with text and illustrations do so 323% better than those using just text, while nearly 50% of the brain is focused on visual processing.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Ins and Outs of Awesome Infographics [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_378439201.jpg)
New Report Underlines the Power of User-Generated Content, Rising Influence of Social
Sprout Social has released it's latest social media research report
This time looking at the impact social platforms have had on how we share personal updates - and how such updates are subsequently influencing purchase behavior.
First up, In what will come as little surprise, Sprout found that 79% of people now view social media as the preferred option for sharing life milestones with their friends and family.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
An Overview of Content Marketing [Infographic]
Sure, you've heard about content marketing, maybe you're even doing it
But are you aware of all the various aspects of the process - and are you utilizing them to best effect?
To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and roles generally required.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
![An Overview of Content Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_221698582.jpg)
How to Legally Leverage User-Generated Content in Your Marketing
Do you want to use the images your fans and customers post on social media?
Wondering how to secure permission to use your customers’ content?
If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles.
By Jim Belosic
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
7 Types of Content Marketing Metrics Worth Tracking
A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world.
Today, most know the basics of metric follow: leads and traffic and other such basic metrics.
But there are other types, some more advanced and/or niche, which can help your marketing team immensely.
By Katrina Padron
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
Twitter Adds New Video Website Card to Provide More Immersive Ad Experience
Twitter has unveiled a new video ad type which provides a more immersive brand experience direct from your Twitter feed.
Called ‘Video Website Cards’, the new option enables advertisers to connect their video ads to a website, with the ad continuing to play as the website loads.
When clicked on mobile, the video shifts to the top of the screen, with the chosen website opening below it – here’s an example from Jaguar.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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