Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 ways luxury brands are reinventing their appeal
The minds, hearts, and hands that create luxury are true champions of creativity in service of the imagination. They bring artistry to their work. They make emotional connections, liberate dreams and engage people in the art of fine living with stories and experiences that go beyond the surface of the object itself.
Branding of luxury goods is at its best when it, too, looks beyond the surface of wealth and opulence. Here are four ways that luxury brands are bringing captivating, artful, and even surprising stories to the fore and reaching new customers in the process. These are outstanding examples of the new luxury codes.
How To Increase Perceived Value (and Charge More)
Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value.
In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value perception.
Common Growth Hacking Myths (and How Growth Actually Works)
You’re familiar with the term “growth hacking”, right? You’ve likely read about how Facebook, Uber, Airbnb, Hotmail, Dropbox, etc. growth hacked their way to mega success.
Those case studies resulted in a widespread shift in thinking. Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process.
Is growth hacking useless? Absolutely not. Is the way it’s commonly talked about useless? Undeniably.
Turning Leads into Sales
If you own, operate, or work for a small business you understand that converting leads into sales is among the most important activities that keeps the lights on and the door open. The sales and marketing strategy that goes into turning leads into customers can be intimidating.
According to the 2016 Small Business Marketing Trends Report, “Small business marketing can be a lonely job: Nearly half (47 percent) of small business owners handle marketing efforts on their own.” So, where does the average small business start when developing and executing lead to sale conversion strategy? Below is an outline of the reasons most leads slip through the cracks, how to identify what cracks exist in your business and what you can start doing immediately to start turning more leads into sales.
The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)
The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.
A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”
Banks In Trouble As They Struggle With The Pace Of Digitalisation
In this opinion piece, Andrew Birmingham, the editor of B&T’ssister business site Which-50.com, says bank’s sluggish approach to digitisation has them ripe to be disrupted…
Here it is in such simple terms that even the board of directors at a bank can understand. It’s the Loan Book, Stupid.
Predictions For 2016: The Top Four Strategic Tech Trends To Watch
Trends ebb and flow with each ensuing year in the technology space, however this year in particular, success will be determined based on paying attention to what your customers want, says BottledSnail Productions brand and marketing manager,Jessica Box.
In order to provide you with some inspiration, we’ve pulled together the top five strategic technology trends to look out for in 2016.
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