Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 3 Keys to Creating a Customer Referral Program that Works
There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right?
So my next question to prospects would be: “OK, so what are you doing to actively stoke the flames to the fire and get more referrals and more repeat business?” The answer is typically: “Nothing.” I’m always shocked by this, however it does lead to a great discussion on how to improve effectiveness in this area. If you want to hit your target of more customer referrals and upsells, you need to A.I.M.
Look Out! Your Next Disruptor Isn’t Coming From Where You’d Expect!
In this guest post, David Yockelson the research vice president at tech research firm Gartner, says we often think of ‘disruptors’ as the the likes of Tesla, Uber and Google. But he argues disruption can come from anywhere if you’re not looking for or prepared for it…
When people think about disruptive technology or market disruptors – and stay tuned, Gartner will soon be publishing some interesting, new research about both – they tend to think of Uber, Google (now Alphabet), Amazon and other fairly massive sized (now) companies.
The One Thing Businesses Are Missing When Looking At Their Core Value
There is one absolute gem of advice for any business looking to make it big when it comes to innovation, according to Forrester vice president, research director, Michael Barnes.
Speaking at the Forrester CX Marketing Summit this morning, Barnes asked the audience who was sick of the word ‘disruption’, and to all those who raised their hands offered ‘innovation’ as a different buzzword to cling to.
Entrepreneur-Tested, Tried-and-True Productivity Tips, Tricks, and Hacks
A recent survey of 323 small business owners by The Alternative Board, a global peer-to-peer advisory franchise, revealed that 63 percent of small business owners work more than 50 hours a week even though, on average, they only want to work 41.7 hours. (We see you the one respondent that said 80-plus hours should be expected…)
The survey finds that, overwhelmingly (73 percent), small business owners want to work onthe business rather than in the business (a phrase Michael Gerber famously coined in his book “The E-Myth”) but only 32 percent feel they adequately do so.
Mark Scott: “If Newspapers Can’t Charge For Content, That’s Not The ABC’s Fault”
Mark Scott has said it’s not the ABC’s fault commercial TV and newspapers are struggling.
In an extended interview on ABC’s Media Watch, theoutgoing managing director of the ABC told host Paul Barry: “The problems particularly newspapers companies are facing has nothing to do with the ABC or public broadcasters.” To which Barry rebutted saying if the ABC is giving away content for free, of course it’s going to affect the companies.
Beyond Lead Gen: How To Optimize B2B Sales Enablement
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.
The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement.
What Is Sales Enablement and Why Should You Care?
Technology is changing the way sales is conducted.
The biggest new trends, according to a 2015 Gartner study, are cloud, mobility and the use of data and AI in decision-making.
To Grow Your Business, Stop Focusing so Much on Leads
If you’re looking to increase revenue, one solution is obvious: Get more customers.
That was Nate Shaw’s initial strategy in 2010, when he opened Brooklyn Music Factory, a school that teaches music through games and group jams. To expand the school beyond the 60 families he’d been teaching privately, he poured himself into plastering flyers across the neighborhood and perfecting his pitch to close a sale.
“It was all about, ‘How do I get more and more and more leads?’” he said.
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