Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
40% Of Consumers Want Socially Aware Brands But 50% Of Them Couldn’t Name One
The “Aspirationals” are on the rise the globe over and brands are being warned to ready themselves to meet their buying needs.
What’s an Aspirational, you may well ask? Well, they love to shop and buy stuff but they expect the brands and companies they buy from to be socially, ethically and environmentally conscious.
[B&T Magazine]
Posted byB&T MAGAZINE
Advertising Adds $40 Billion PA To The Aussie Economy: Comms Council Report
Is the reason you work in adland the fact it’s full of attractive people and you can often drink at your desk? Well, now there’s another reason to to be cheerful, you’re adding $40 billion to the economy every year, apparently!
According to a report by Deloitte Access Economics and commissioned and released this morning by The Communications Council, advertising spend contributes $40 billion a year to the Australian economy, or two per cent of the country’s gross domestic product (GDP).
[B&T Magazine]
Posted byB&T MAGAZINE
Australia’s Media Future: Why We’re Going ‘Off’ TV & Have Lost Trust In The ‘Old School’ Media Players
Aussies increasingly want to get their news from niche sources (think podcasts and docos), 20 per cent of us no longer watch any TV whatsoever, and we’re increasingly distrusting of the ‘old school’ media players.
That’s just a few of the challenging findings of the bi-annual Mind And Mood Report by Sydney-based research firm Ipsos.
[John Bastick]
Posted byJOHN BASTICK
Microsoft Buys LinkedIn For $35 Billion
Microsoft is set to acquire professional networking site LinkedIn for $US26.2 billion ($AUD35.48 billion). It’s the biggest acquisition from the company under current Microsoft CEO Satya Nadella.
LinkedIn will retain its current branding and independence with CEO Jeff Weiner continuing in the head role, reporting to Nadella.
[Emma Mackenzie]
Posted byEMMA MACKENZIE
Just Three Aussies In Top 100 Most Valuable Global Brands As Google Regains Top Spot
Google has stolen back its title as the planet’s most valuable brand from Apple, while only three Australian companies – Telstra, CBA and ANZ – have made this year’s BrandZ Top 100 Most Valuable Global Brands complied by WPP and market research firm Millward Brown.
Predictably, half of this year’s top 10 most valuable brands on the planet were tech firms. Google won back top spot from Apple after increasing its value by 32 per cent over the past 12 months and is now worth a staggering $US229 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
Budget 2016: $20,000 Asset Write-Off Extended to Businesses Turning Over up to $10 million
The federal government will extend its $20,000 instant asset write-off scheme to businesses turning over up to $10 million from July 1.
The scheme is currently only available to businesses turning over up to $2 million annually This threshold increase will allow many more businesses to make claims under the temporary scheme.
One of the key small business policies in the 2015 federal budget, the temporary $20,000 instant asset write-off scheme allows businesses to immediately deduct the full value of every asset purchased to the value of $20,000, instead of claiming the deductions over a number of years. The expiration date of the scheme remains unchanged, with it due to end June 2017.
Source: Smart Company
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