Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Media Statistics
In today's techonological age, social media has become the crucial part of digital communications strategies.
Social media delivers measurable results in sales, leads, and branding. It also enables businesses to reach a large number of people at a low cost. The world of social media networks is dynamic and in constant change.
Some interesting social media statistics of note include:
• Approximately 6 in 10 Australians use Facebook (around 15 million users per month in Australia)
• 1 in 5 Australians use Instagram (around 5 million active monthly users)
• 1 in 6 Australians use Snapchat (around 4 million daily active users)
• 1 in 2 Australians use YouTube
(Source: Social Media News)
• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
• 78% of people who complain to a brand via Twitter expect a response within an hour
• 90% of Instagram users are younger than 35
(Source: Dreamgrow)
• Facebook has 1,590 million active users across the globe, and the network holds an 18% market share worldwide, followed by its closest competitor, the Facebook-owned, WhatsApp (7% market share)
• 76% of users log in to Facebook daily, whilst 51% do for Instagram (owned by Facebook); just 22% of Twitter users log in daily
(Source: Smart Insights)
Is your business on social media? If you're not, or if you are but you're not seeing results (or don't know how to measure results), we can help. At Honeyweb we offer a whole range of social media management and marketing services, which can help you get ahead of the competition. Click here to discover more.
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4 Costly Mistakes Businesses Can Make on Social Media
Social media can either be an asset or a hindrance.
Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in long-term damage and issues that inhibit growth. Thankfully, many of the costly mistakes businesses make are totally preventable.
Social media’s visibility and wide reach are its greatest strength and its greatest weakness. When you do something good, positive exposure can be extremely helpful to your brand. When you do something wrong, everyone is there to witness your shortcoming. With that being said, it’s critically important that you avoid making costly mistakes.
Click here to find out what they are. Source: Entrepreneur
Need help with your social media marketing or strategy? Click here to find out how we can help.
5 Customer Service Tips Every Company Should Know
In the age of the digital customer, delivering differentiated customer service has become a strategic imperative.
Statistics show that 78% of customers have ended a business relationship because of bad customer service, while it's also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. And that’s just the beginning – there are plenty of reasons why companies should invest in strong customer service.
Here are five tips every company should implement to exceed customer support expectations:
By Caitlin Zucal
socialmediatoday.com
How to Predictably Fill Your Funnel Using Account-Based Marketing
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach.
Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns. These cold email attempts are as generic, indistinguishable and therefore ignored as all of your competitors’ similarly cold, half-assed efforts.
It’s no wonder why CTRs and conversions look so… average.
By Brad Smith
unbounce.com
Facebook quarterly profits surge to $US2.4b
Facebook has reported a 55.8 per cent rise in quarterly revenue as its mobile- advertising sales soared.
Mobile ad revenue accounted for 84 per cent of Facebook's total advertising revenue of $US6.82 billion ($A8.91 billion) in the third quarter ending September 30, compared with 78 per cent a year earlier. Analysts on average had expected total ad revenue of $US6.71 billion, according to research firm FactSet StreetAccount.
Reuters
skynews.com.au
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
By: Alex Birkett
conversionxl.com
Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital
In this guest post, Which-50.com’s Tess Bennett says, despite all the pouting, most Aussie retailers still struggle with the digital aspects of their businesses…
Industry-wide retailers have a “breath taking naiveté” when it comes to the role of digital in omnichannel, argues a new report from Retail Systems Research (RSR).
By Tess Bennett
B&T Magazine
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