Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Rebuilding Trust — The Millennial Marketer’s Challenge
In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research
As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world.
However, trust is down across the board. The task at hand for Millennials joining the marketing landscape: rebuild that broken trust.
It won’t be easy, fortunately Rob Zaleski discusses some ways you can make it happen, including:
- Create community (internally and externally)
- Be Human and Transparent
- Be a Storyteller
Access the full article here. Source: Rob Zaleski
We at Honeyweb Online Marketing are committed to maintaining your brand's integrity, authority and trustworthiness. Click here to contact us and discuss how we can achieve this for your business.
3 Reasons to Let Customers Tell Your Brand Story
Every business should have the goal of turning their customers into brand advocates
Why? Because, while traditional marketing and advertising tactics are still an important part of building brand awareness, letting your customers promote your brand or product for you can have a fantastic impact on your reputation and your sales revenue.
Building real relationships with your real customers can be one of the best tactics for expanding and growing your brand into an unstoppable force.
Amy Oppenheim from SocialMediaToday has summarised three great reasons to create a customer advocate program:
- It adds a stamp of authenticity to your brand
- It promotes customer retention and referrals
- It’s an inexpensive and effective way to drive new business
To read the full details, click here. Source: Amy Oppenheim
Online advertising is one way to gain customer advocates for your business, click here to learn more, or here to start a discussion with us.
Check out the NEW Southern Bar & Bistro Landing Page Website Designed & Constructed by Honeyweb Online Marketing
A Great Place to Socialise with Friends & Family while supporting the community.
The Southern Bar Gaming Bistro is owned and operated by The Squash Rackets Association of South Australia.
Operating profits are used to promote and develop squash and racquetball in South Australia.
Click here to learn how we can design a conversion landing page website for your business.
How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing
Worldwide, there are 467 million LinkedIn users
LinkedIn is the most popular social network for professionals and one of the top social networks overall.
But are you using LinkedIn to its fullest potential?
LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, Pamela Vaughan from Hubspot.com has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:
- Customise your public profile URL
- Add a LinkedIn background photo to your personal profile
- Create a Profile Badge for your personal website or blog
- Optimise the anchor text for the blog/website links on your LinkedIn profile
- Search engine optimize your LinkedIn profile
Click here to read the full guide. Source: Pamela Vaughan
Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.
See Your Business’ Performance Boost with our Social Media Management
Are you confident in managing your business' social media platforms and web presence?
Here at Honeyweb Online Marketing, we have an in depth understanding of how social media marketing connects your business to the right people, at the right time. We offer a range of services which are sure to boost your business' performance, by increasing your followers, email subscribers, sales and customers.
Client Testimonial (TRADER):
“Honeyweb have been fantastic in growing TRADER'S social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have so much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team.” - Paul McFarlane, Chief Marketing Officer (TRADER)
TRADER Results (within 3 months):
- Facebook: follower increase of 47.4%
- Twitter: follower increase of 46.4%
- LinkedIn: follower increase of 90.1%
Click here to learn more or here to contact us and discuss ideas!
4 Social Media Mistakes Your Business Can’t Afford to Make
Social media marketing is something you need to be doing
It's too effective when it comes to growing your business to ignore it.
As more businesses make it a larger component of social media's marketing strategies, the more likely it is for mistakes to be made.
Fortunately, Jonathan Long from Entrepreneur listed the four biggest mistakes on social media.
- You're not interacting with followers
- You're overly promotional
- You don't include calls-to-action (CTAs)
- You spread yourself too thin
Stay updated and read the full detailed list here. Source: Jonathan Long
Learn how social media can enhance your business' performance here. Don't wait, contact one of our social media experts here and avoid the costly mistakes featured above.
10 Website Fails Your Business Is Making
A website for your business is no longer a luxury -- it's a necessity.
Although, just because you invested in a website this doesn’t mean it’s going to be immediately effective in connecting with your customers and ultimately improving your sales. While there could be numerous reasons why your website may not be effective, Entrepreneur have provided a lsit of 10 of the most common explanations for website fails:
1. It’s not mobile friendly
2. Contains too much jargon
3. Lacks content
4. Hides essential information
5. Loads too slowly
Click here to read full article and to see the remaining 10 reasons your website may be failing. Source: Entrepreneur
Don't have a website? Or did you read these website fails and find yourself nodding your head in agreeance thinking of your own website? You should speak to us.
Our websites are quality-constructed and built, follow conversion-centred design principles, and integrate the latest psychological research in to their design; which means not only do we help you 'get found' online, but we also help you convert more leads in to sales.
Click here for more information, or click here to get in contact.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."
Toby Caldow
JAG Timber Products
