Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Making Facebook Advertising Work for Your Business
Why should businesses invest in Facebook advertising?
According to Buffer, “91% of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.”
Social media advertising is the most cost-effective way to advertise in this day and time, with Facebook leading the way with the various, and amazing, options available to businesses.
When starting a Facebook ad, there’s a process you walk through in the Ads Manager to help you set up the right ad, and maximize it for the best results.
Access the full post here. Source: Mandy Edwards
Honeyweb are Facebook Advertising specialists - contact us today by clicking here to discover how we can help your business' performance boost!
Google and Facebook Run 57% of All Digital Advertising Worldwide
As the digital advertising industry grows, so do Alphabet Inc. subsidiary Google (GOOG) and Facebook Inc. (FB)
Estimates about the exact market share of both companies differ but the consensus is that the two behemoths dominate the industry.
For example, according to one estimate, they are responsible for 57.6% of total market share or about $0.60 of every dollar spent on digital advertising.
Jason Kint from Digital Content Next puts that figure even higher estimating that Google and Facebook accounted for 90% of all advertising growth during the third quarter last year.
Learn more here. Source: Rakesh Sharma
Does your business' Facebook need advertising? Click here to learn more about our services or here to contact us.
Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists
When it comes to Facebook advertising, your first challenge is to attract people to come and look at your landing page. The second challenge, is to convince them that your product is, quite simply, amazing
If your ad campaign has the average click-through rate of 8%, but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%.
So, what do you do when your landing page’s conversion rate is too low?
Here are 10 Crucial Elements of Facebook Ads Landing Pages you need to know now:
1. Irresistible UVP (Unique Value Offer)
How are your visitors profiting from your landing page? What are they getting out of it? The tangible benefit and value of what you’re offering is what you need to focus on to get click throughs. Make sure your proposition is about the customer, not the product.
2. Must-click call-to-action (CTA) buttons
If there are no CTAs on your landing page, your client will leave without converting which is problematic. There should be clear, relevant CTAs throughout your page – and the more contrasting they are, the more likely they will attract attention and thus generate new leads. Action words (i.e. Start, Do, Claim) result in higher conversion rates, also.
3. Excellent copywriting
Forget any irrelevant information and only include material regarding conversion. Remember, your landing pages should reflect what the customer wants, don’t mislead them with unnecessary information.
4. Highly relevant images
All images are important on landing pages – they should be of high quality and contribute to the visitor’s final conversion. These graphics may even be used as visual solutions for customers’ queries.
5. Short and sweet opt-in forms
After a visitor lands on your landing page and is convinced your product is right for them, it’s your job to turn them into a customer – this is achieved via an opt-in form. In regards to asking client questions: seek the information necessary to qualify your leads and to determine their personal customer experience.
6. Undisrupted flow
A clear flow of text and images is crucial for success. It’s also important to ensure each new paragraph links (logically) from the previous one. Keep your messages consistent on Facebook landing pages, you don’t want to confuse your visitor and deter them from considering your product or service.
7. Customer testimonials
People often look for social proof before they purchase a new product, and this often comes from customer testimonials. Placing several of these on your Facebook landing page will more likely increase the trust visitors have in your brand, leading to higher leads, conversions and sales.
8. Additional social proof
To differentiate your brand from the many others in the market which are similar in their features, evidence of branding and customer experience is needed. To gain more trust, more social proof is needed.
9. Helpful live chat
This tool answers questions put forward by visitors, and is effective in closing additional deals. It’s worth considering using a timer on live chat pop ups, to allow the customer to browse and focus on the potential of your products/services.
10. Perfect mobile experience
It’s a necessity for brands to understand the importance of mobile landing pages. As stated in AdEspresso mobile ads formed 80% of Facebook’s ad revenue in Q4 of 2016. Mobile landing pages should be direct in their message as opposed to desktop sites.
Source: AdEspresso
Are you ready to generate more leads, sales and customers for your business? We can help you! Click here to learn more about our Facebook Advertising expertise and watch your conversion rates rise as a result. Click here to contact us today!
Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing
At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.
As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?
Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:
- Play by the rules
- Choose Quality over Quantity
- Use Sticky Subject Lines
- Make very click worthwhile
- Stay committed
Read the full article here. Source: Pia Rios
Click here to discover how we can help you send informative and engaging emails to your subscribers. Click here to discuss ideas!
Legal Documents you need for your Website
Latest retail estimates predict that Australia’s online retail sales will rise by more than 14% in 2015, hitting upwards of $10 billion
And while the eCommerce boom shows no signs of slowing down, it’s important that your business understands the importance of a legal infrastructure behind your website.
In order to avoid potential legal and commercial disputes, it is absolutely crucial to create legal policies that are relevant to your website.
Below are three of seven steps you need to follow to ensure your website is legally compliant and protected under Australian law:
- Create a Privacy Policy
- Create Website Terms and Conditions of Use
- Create Marketing Policies
Read the full list here. Source: Law Path
At Honeyweb, legal policies are considered with our web design services. Learn how we can design your business' website here. Start a conversation with us today here.
Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue
The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss
The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.
Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.
These figures indicate TV's loss in authority when it comes to advertising and marketing brands.
Read the full post here. Source: Huntley Mitchell
Don't rely on TV to promote your business - learn about our complete online marketing solutions here. Contact one of our marketing experts by clicking here.
9 Rules For Emailing From Google Exec Eric Schmidt
Communication in the Internet Century usually means using email, and email, despite being remarkably useful and powerful, often inspires momentous dread in otherwise optimistic, happy humans
The following are three of Eric Schmidt and Jonathan Rosenberg's personal rules for mitigating that sense of foreboding:
- Respond quickly
- Be crisp in your delivery
- Clean out your inbox constantly
See the full list here. Source: Time
Need help with your email marketing strategy? Learn how we can help here or get in contact with us today by clicking here.
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Testimonials
"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn
