Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Your Database is Your Most Valuable IP (Internet Protocol)
In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own
If you have started a business or you work for a company, your personal database remains your very own intellectual property.
It is unique to you and should be protected and nurtured.
After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.
Read more here. Source: Sharon Williams
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Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues
Snapchat is launching a new Facebook-inspired ad platform.
To date, the Snapchat API has benefited more than 100 brands.
With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users.
Read the full article here. Source: Tamar Weinberg
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2017 Ecommerce Marketing Checklist
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed
For many ecommerce marketers, the promotional year doesn’t really start with the calendar. Rather January is when you recover from the frantic holiday selling season and, perhaps, focus your attention on customer service, managing exchanges and returns, and “right-sizing” your inventory.
Luckily, Armando Roggio from Practical Ecommerce has prepared a structured checklist, including these three tips:
- Plan to Measure
- Develop a Marketing Strategy
- Include Content Marketing
See the full list here. Source: Armando Roggio
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10 things you should be doing now on social media to grow your business
Looking to increase your brand's reach on social media?
Social media is one of the most cost-effective ways to connect those internet users with your business.
Fortunately, columnist Will Scott from Marketing Land has 10 tips that will help you draw in new customers and build your business.
Here are three of the 10 tips to make sure your business is using social media effectively:
- Make sure you’re on Google and Facebook
- Make your own personal social media accounts
- Diversify your social media presence
Read the full the full 10 tips here. Source: Will Scott
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11 Google Tricks That Will Change the Way You Search
Google Search's learning curve is an odd one
You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.
Here's three of the most useful Google search tricks, from basic tips to new features just recently released:
- Use quotes to search for an exact phrase
- Use an asterisk within quotes to specify unknown or variable words
- Use the minus sign to eliminate results containing certain words
Read the full list here. Source: Jack Linshi
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Law firm under fire after posting drink driving memes on Facebook
A law firm that posted several jokes about drink driving on Facebook has been advised by the New South Wales Attorney-General's office to change its advertising strategy
The Sydney Drink Driving Lawyers Facebook page, which has more than 6,000 "likes", shows several "memes" — internet slang for photos with jokes attached to them — about drink driving.
The page is run by the firm Sydney Criminal Lawyers.
One photo on the page features a disabled car bay and the text: "Every 48 seconds, a drunk driver makes another person eligible to park here."
Read the full article here. Source: Riley Stuart (ABC News)
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5 Reasons to Use Facebook Messenger for Business – From Facebook
“Why should businesses care about messaging?”
This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.
Five reasons to use messaging include:
- "The entire world is messaging”
- “Messaging is more than just a simple communication channel”
- “Distributing messaging experiences is frictionless”
- “Messaging experiences are social by nature”
- “This consumer shift is happening faster than the mobile disruption”
Read the full article here. Source: Andrew Hutchinson
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