Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Now Apple Wants To Make Cars With Plans For A 2019 Launch
Apple is reportedly surging forward with its desire to build an electric car, according to The Wall Street Journal, with hopes of a 2019 release.
Quoting people who are apparently familiar with the matter, the WSJ says the tech giant has given permission for the team behind it to triple the team, already at 600.
Coca-Cola Becomes First Brand To Buy Emoji On Twitter
Coca-Cola has become the first brand ever to pay for a Twitter emoji, after it purchased a picture of two Coke bottles clinking under the hashtag #shareacoke.
After it went live on Friday, the global soft drink manufacturer claimed a world record for the “largest Twitter cheers!”
Why Outsourcing Social Media is Working for Businesses
Many large companies worldwide are facing a conundrum when it comes to using social media to help generate new business.
In social media outsourcing, as in every area of business, it's important to pick partners wisely.
The best ways to create repeat customers
I wouldn't blame you if, at first glance, you tilted your head and did a Scooby-Doo at this headline. Marketing surely can help generate interest and trial. But doesn't the product itself drive repeat purchases? I mean, you didn't see a lot of repeat Yugo owners. However, even great products need marketing help to achieve loyalty and drive repeat purchases.
The best products don't need (much) advertising to sell the first product, let alone create repeat customers. Look at Huy Fong's famous Sriracha hot sauce. Or Costco. Both are cult or near-cult brands that essentially do no advertising. However, that doesn't mean they aren't smart marketers. Is the product you're marketing day-in and day-out a cult brand favorite? It's more likely you're in with the other 99 percent of us, and as a result, marketing and advertising are both vital to the success of the brand(s) you work with. So how do we use marketing and advertising to drive success and loyalty?
“Stop Shouting At Consumers And Innovate”: Edelman’s Michelle Hutton
Australians are the most difficult, cynical people on the planet and are sick of being dictated to by brands says Edelman’s global chair of consumer marketing, Michelle Hutton.
“People feel like brands are shouting at them,” Hutton told B&T, “and what came through strongly is that ‘new’ is just not good enough any more. We’re really letting down consumers, despite the fact businesses are innovating.”
How start-ups could solve SA’s jobs crisis
Economic success for the state is much more dependent on stimulating the start of new businesses than on trying to protect failing businesses from ceasing their operations.
The reason for this is that the world is changing all the time. Businesses begin to fail because the world is changing in ways to which they are struggling to adapt. It is these very changing circumstances that give rise to opportunities for start-up companies, however. The future (at least for a while) belongs to them.
Thank you to the SME Association of South Australia for asking me to speak
Thank you to Bevan Roberts from the SME Association of South Australia for inviting me to speak to their members at their recent networking night held at the Glenelg golf club.
It was a great night and I met some fantastic South Australian business people.
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