Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Adblocking Will Kill The Traditional Model (& Why It’s Great News For Marketers)
“Your 10-year free trial is over” is how one wag famously described the internet when news publishers started putting their sites behind paywalls a few years back.
And now, with the advent of adblocking software, content publishers who rely on click-through revenues from their banner ads are going to need to find lost revenues elsewhere.
Ignorant No More: Crash Course on A/B Testing Statistics
Reality check: the level of statistical literacy is pretty poor in CRO world. A major portion of your test results are probably invalid.
While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking.
Social Media Strategies that will Boost Your Business
Learn how to start creating, implementing and measuring your social media strategy to grow your brand.
In this webinar, we’ll explore how you can establish business goals and objectives, create a content strategy, and measure your social media engagement.
23 Social Media Tools Experts Use to Streamline Their Marketing
Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?
Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media.
How to Master the Fine Art of the Follow-Up
Is there anything more frustrating than waiting for an answer and getting silence?
Here's your Guide on How to (Profesionally) Pester about a Job, a Pitch, an Invoice and more.
How to Use Snapchat for Business
Are you interested in using Snapchat for your business? Wondering how to integrate it into your marketing?
Snapchat is the fastest-growing social network with more than 100 million daily active users. Of the businesses that market on social media, most use Facebook, but only 2% use Snapchat. The lack of competition on Snapchat means that your business has a great opportunity to stand out and shine on the platform.
Some 46% CFOs Think Their Business Could Fail In The Next Few Years, Thanks to Disruption
Nearly half of chief financial officers (CFO) are concerned disruption could cost them their business, according to a new white paper commissioned by American Express.
Services such as Uber and Airbnb are classic examples of a dramatic shakeup in their respective markets, and with 50 per cent of CFOs stating disruption has had a negative impact on their business, companies need to give it some tough thought.
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