Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Announces Initial Test of Ads in Fleets, Flags Expansion of Full-Screen Format Ads
Twitter has announced a new test of ads within Fleets
I'ts take on the stories format, which will see ads inserted between Fleets as users tap through the full-screen frames.
Fleets ads are much like TikTok or Instagram Stories promotions, appearing between Fleets from the people you follow on the platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing 101: What is a point-first headline?
A point-first headline is a headline that begins with the main point you are trying to make to the reader.
Writing a point-first headline is the equivalent of the inverted pyramid in journalism.
There are three types of sentences: point first, point middle, and point last.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
5 Ways to Transform Digital Marketing Effectiveness
Some companies have found that focused efforts to improve post-click experience can multiply the conversion rate by 300%.
For example, Boll & Branch uses Post-Click Automation (PCA) to achieve a 56% conversion increase, reduce bounce rates, and lower customer acquisition costs.
Post-click marketing science helps transform digital advertising.
By studioID
resources.industrydive.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Predictions for 2021 mobile marketing trends
In 2020, we discovered new ways technology can simplify our lives and help us stay connected.
Consumers turned to mobile technology for convenience, and many brands embraced it as a new marketing channel.
Brands that have lagged behind this global digital transformation must catch up quickly.
By Michael Banks
resources.industrydive.com
Honeyweb are your local mobile marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
YouTube Thumbnail Improvements: How to Let Data Guide You
Want more clicks and views on your YouTube videos? Wondering whether your thumbnails are working?
Learn how to combine design with data to create YouTube thumbnails that improve click-through rate and watch time, in this walkthrough.
You’ll also get a tip to find out if you should replace your thumbnail within the first few hours of publishing your video.
By Diana Gladney
youtube.com
Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Fun B2C Digital Marketing Campaigns: Case studies about Chipotle’s Boorito promo
We’ve published many case studies about data analysis, marketing technologies, messaging methodologies, and A/B testing.
But we still realize that sometimes you need to throw some fun, creative ideas into the mix to help customers understand your unique message.
So to spark your next creative idea, read on to see how these fun campaigns impacted marketing opt-in rates, impressions, and annual profit.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
10 Ways To Personalize Your Marketing Messaging To Create Loyal Customers [Infographic]
Are you looking for ways to improve your email marketing strategy?
Personalizing your messaging can be a great way to boost customer loyalty and retention.
They break things down by the following messaging platforms:
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local email marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![10 Ways To Personalize Your Marketing Messaging To Create Loyal Customers [Infographic]](https://www.honeyweb.com.au/uploads/blog/960x0_%281%2909.jpg)
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