Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Meta Shares New Overview of How to Utilize WhatsApp for Business
In its most recent performance update, Meta noted that paid messaging will be a key opportunity for the company moving forward, particularly on WhatsApp,
which, interestingly, is seeing big growth in North American usage.
That’s because social media interactions, overall, are changing. Where people used to share updates to their news feeds, in order to connect with as many people as possible, more people are now re-aligning their engagement to more enclosed message groups, a key trend which has seen both Facebook and Instagram look to re-focus the main feed on entertainment, as opposed to connection.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Predicts Strength Of Backlinks Ranking Factor Will Drop
Google Search Advocate John Mueller predicts the strength of backlinks as a ranking factor will drop over time.
During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam Jessier, fields several questions during a live recording of the Search Off The Record podcast. Since it’s a podcast, the questions are addressed as a group discussion, as the hosts answer pre-selected questions rather than interacting with the live audience.
By Matt G. Southern
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
10 Tips for Creating a Social Media Marketing Strategy
Are you struggling to create a social media marketing strategy that actually works? You're not alone.
A lot of businesses find it difficult to create content that engages their target audience and generates results. But don't worry, with a little bit of effort and these ten tips, you can create a social media marketing strategy that works for you.
By Steven Hamilton
Honeyweb Online Marketing Solutions
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Shares New Insights to Help Marketers Align with Evolving Consumer Trends
Google has provided some new insights into evolving shopping habits to help you prepare for the holiday push, partnering with Ipsos to conduct a survey of online consumers to identify key trends.
As explained by Google:
“Consumers navigate a widening variety of digital content - from text to image to video - and they choose to spend their time in the experiences that feel most natural and intuitive for them. Working with Ipsos, we’ve identified three ways to keep your audience engaged across platforms throughout the holiday season.”
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Psychology of Color in Marketing
Your brand, and how it’s utilized in your marketing, must be done in a careful and thoughtful manner, and the colors that you use to represent your brand and products are very much a part of this consideration.
Different colors trigger different psychological responses, and smart use of color can have a big impact on perception, and can even drive action from your audience. To glean more insight into the impact of different colors in your marketing efforts, the team from LUXURYSOCALREALTY have put together this infographic, which looks at the various ways in which color can and should be used in marketing.
By Brian Wallace
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Adds New Shopping Features for the Holidays, Which Could Have Big Implications for Retailers
Google’s adding some new shopping assistance tools, just in time for the holidays,
which will be of big benefit for shoppers, but could also have significant implications for online retailers, particularly in regards to understanding your competitors and market.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
TikTok Shares New Insights to Assist in Marketing Campaign Planning
TikTok is the trending app of the moment, which of course, also now has many brands looking into the opportunities for TikTok for advertising,
and how they can tap into the power and influence of TikTok to maximize their promotions.
To help with this, TikTok recently commissioned a new set of measurement studies with third-party partners, across various verticals, for a new series that it’s calling ‘TikTok Works’, which will provide key insights and guidance notes for marketers and advertisers looking to make best use of the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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