Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Aussie Businesses Need To Be Socially Braver
Social media is the “connective tissue” of a business. It’s not just about how to use Twitter or Facebook it’s about connecting the tangible aspects of a business to the digital space which connects the business to the modern customer.
Social media expert, Nancy Georges sees social media as a tool for progression in business and sees upcoming Social Media Week as a “festival of connectivity” for businesses of all shapes and sizes and their customers.
5 pieces of content marketing you can create today
Looking to break the marketing equivalent of writer's block? Tap into one of these simple concepts to get your creative juices flowing and create valuable brand content.
Continually creating new content is vital to keeping a marketing message fresh, elevating search visibility, and perhaps most importantly keeping an audience engaged. Content marketing, the practice of creating (hopefully quality) content for the purpose of building an audience that can then be marketed to, has recently come of age in digital marketing. "Native advertising" seems to be the buzzword of the year. And more marketing managers than ever have realized that finding something interesting to talk about can give brands (especially old or stodgy ones) a renewed voice among consumers.
10 Conversion Psychology Resources That Will Make You a Smarter Marketer
Smart marketers know that conversion rate optimization is important.
We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better.
It doesn’t have to be a mystery. The beauty of CRO is that it’s grounded in human psychology. Yep, the stuff you learned about in school.
Majority of Marketers Say ‘More’ to Brand Awareness Efforts
Nearly 56% of marketing professionals worldwide plan to up brand awareness spending
An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just over four in 10 who said they would be spending more on demand generation.
Read Full ArticleOptimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%
A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.
But simple copy faux pas direct people away from continuing the conversation with you.
In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.
The Impact of 3D Printing on Retail
Nike is already accelerating design innovation. Amazon has opened a whole new marketplace. Grace Turtle writes that marketers, especially retailers, should be getting ready for half of all homes (in developed economies) to have a 3D printer within a decade.
Among those testing the technology is Amazon, which launched an online store for 3D printed items, allowing customers to personalise jewellery, dolls, wallets, cookie cutters and other objects. Also, Microsoft retails MakerBot 3D printers in 55 stores across the US.
Coke Named Smartest Brand in the World
Coke came out on top with McDonald's and Vodafone not far behind.
Coca-Cola has been named as the world’s smartest brand, and Unilever as the world’s smartest advertiser, according to a new study.
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