Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Australia’s Digital Buyers Look Overseas for Purchases
Young, male digital shoppers most likely to buy from abroad
More than one-quarter of digital buyers in Australia have made purchases from overseas, according to June 2014 research from marketing services firm Sensis. Men were somewhat more likely than women to have done so, and the youngest online buyers were especially enamored of purchasing from abroad.
Read Full ArticleStock Photography vs. Real Photos: Can’t We Use Both?
When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.
According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”.
How to Achieve Content Marketing Success: New Research
Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers?
In this article you’ll find important best practices, backed by research, to help improve your social media marketing.
5 simple steps to generate more site traffic today
There are billions and billions of people using the internet every day. Why is your site traffic so low?
It could be that you just operate in a niche market. Medicare supplemental insurance in Dayton probably isn't going to attract as much attention as hotels in Daytona just near spring break. Still, there's always that notion that you should be driving more traffic than you are already, right?
Optimizing PPC Campaigns Simple copy changes that increased clickthrough rate by 289%
A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel.
But simple copy faux pas direct people away from continuing the conversation with you. How can you identify weaknesses in PPC copy?
Transforming TV Advertising For An Online World
Yes, television still plays a major role in advertising. We don’t need to tell you that TV ads do an outstanding job in capturing the attention of consumers, and that market research over the years have shown that audiences perceive TV ads as highly credible, and pay more attention to ads on TV.
But at the same time, consumers have changed their behaviour, moving in droves over to portable devices. Consider the following:
Asia-Pacific’s Fast-Growing Economies Make for Fast-Growing Ad Spending
Asia-Pacific will remain the fastest-growing region of the global economy over the next two years, according to the International Monetary Fund, driven by expanding manufacturing sectors that serve international markets, as well as a burgeoning middle class that has helped to increase domestic consumption.
Despite differences in economic growth projections among Asia-Pacific’s constituent countries, the overall trend in ad spending for the region is a positive one. eMarketer expects that spending on all measured media in Asia-Pacific will reach $152.00 billion in 2014 a 6.3% year-over-year increase. Overall, the region will account for more than one-quarter (27.9%) of global ad spend this year, behind only North America’s 35.6%.
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