Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Internet to Hit 3 Billion Users in 2015
Nearly half the world's population will have regular access to the web by 2018
The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world's population.
Facebook to Overtake YouTube: 5 New Research Findings
Do you want to know why it's important to maintain a Facebook presence? Have you seen the latest research on Facebook?
Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it's here to stay.
What Is Google Analytics? (The Plain English Guide)
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide. I give you: A Google Analytics Tour.
I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face: "I just don’t know even know where to begin when I log in Google Analytics. What am I even supposed to be looking at?”
Australia Leads US in Mobile Search Spending, Clicks
Search is getting more mobile around the world, along with the rest of the digital advertising ecosystem. And by two significant metrics of the paid search ad market, Australia appears to be ahead of the US and edging out the UK: spending and clicks.
Data from Kenshoo based on more than 400 billion impressions, 5.5 billion clicks and $3.5 billion in advertiser spending indicates that 44% of paid search ad clicks in Australia came from mobile devices, vs.
Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Is your landing page copy sending mixed messages?
Keep ‘em guessing.
It may work on a first date but it’s not a good tactic for your landing pages.
Why?
Because ambiguity in your copy can be a conversion killer.
The Marketing Trends of 2015
2015 won't be about technological change. It will be about style, substance and the essence of what is communicated.
David Chenu, general manager marketing services at Horticulture Australia, believes the next year or two will not be about technology change, although he says that will still occur, even faster than currently. It will be more about style, substance and the essence of what is communicated.
10 great ads that went viral
We all know the saying, "You only have one chance at a first impression." For advertisers, that saying couldn't ring more true. If they don't catch your attention within a few seconds, they've failed. To really stand out of the crowd, advertisers need to think outside the box and create something that makes a good first impression.
We want ads that actually speak to us. Actually connect with us. To make us feel something. Whether it's sadness, fear, happiness, silliness, or just plain inspiration, ads have the opportunity to shape perception and affinity.
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