Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 new consumer behaviors that scare marketers but shouldn’t
If you think these new consumer behaviors will derail your marketing efforts, you're wrong. Consider the opportunities these changing tendencies present.
If I had to posit a theme for the last eight years, it would be the stunned period. Marketers were dazed by the advent of technology, confused by reactions to climate change and green practices, paralyzed by the steep and sudden change in our economic climate, and dizzy from spinning in circles trying to understand those elusive Millennials. (OK, we're still a little stunned by the Millennials.)
Brilliant Examples Of Creative Package Design
In today’s competitive business environment, product packaging is as crucial as the product itself.
Apart from being visually appealing, your package design needs to be practical, (re)usable and make the consumer prefer your product over the competitor’s.
How to Improve Your Social Media Ads Using Brain Science
Are you advertising on social media? Do you want more attention for your social media ads?
The way you design your ad impacts how much attention it gets with social media.In this article you’ll discover what the brain pays attention to and tactics for holding that attention.
10 Ways To Make Your Marketing Campaign Emotional
Emotional ads engage people. Check out these ways marketers can cut through the clutter in the next marketing campaign.
It seems that the focus of many conversations has switched from data-driven return on investment (ROI) to a more human bias.
How McDonalds Wins in Social: Ranking at Number One
The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding?
We at Sprinklr decided to investigate which restaurants are winning in social and which ones have room for strategic improvement, using data harvested from ourSocial Business Index. We crunched the numbers and ranked the top 25 performing brands across multiple metrics. To see the full rankings and dive deeper into the
How Retailers Can Use Social Media in Stores to Drive Sales
Social media is an extension of retail locations, not a separate entity.
It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity.
Australians Are APAC’s Most Avid Digital Buyers
Clothing, shoes and accessories are Australians’ top digital purchase category
According to research from Carat and Dentsu Aegis Network, digital buyers in Australia are more likely than those in a variety of other Asia-Pacific markets to buy items in every category studied via digital channels.
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