Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
For Success In Social Media, Conversation Is Not Enough, You Need Narrative
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations.
Let’s begin with a couple of "So What?" questions: A brand has 20 million Facebook likes. So what? A brand’s tweet "breaks the Internet." So what? What’s achieved, other than an honorable mention at Cannes? A paradigm shift is needed: from conversation to narrative.
The best social media campaigns of 2014
Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five.
The world of social media is ever-changing and brands are experimenting more and more with how to get the most impact from their social campaigns. What I find most interesting is the decline in Facebook marketing. Is this a result of all the new changes Facebook has made to make it harder for marketers to reach their audience? Maybe. Regardless, Facebook isn't the only network in the deck. And there were plenty of innovative and creative campaigns this year.
3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts
Your landing page is the first impression your company makes on prospective customers. Because of this, your landing page copy is essential to the success of your business.
Every day you stick with suboptimal landing page copy, you lose potential customers – but how do you know whether the words you’ve chosen are driving conversions or pushing people away?
What Display Ad Sizes Drive the Best Viewability Rates?
In-view rates are highest for 970x250 desktop display ads, 320x50 mobile display ads.
Big billboard display ads rank highest for viewability on desktops, according to data from SaaS analytics company Moat Analytics. The research represents impressions measured by Moat and found that 970x250 ads, including in-browser banners, rich media and IAB Rising Star units, had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.
Watch the latest Call To Action Conference 2014
You may have missed our first-ever Call To Action Conference 2014, but we didn’t forget to video the event. And today we’re giving you access to HD videos of the entire conference for free!
You heard me.
We’re giving you a front-row seat to 9 conversion marketing videos and over 4.5 hours of actionable insight from industry experts like Joanna Wiebe, Peep Laja, Angie Schottmuller and more (including me).
Copywriting: Brevity is the soul of marketing
Copy that communicates succinctly with customers is often a last thought in copywriting, making relevance a true casualty of your effort to connect with customers.
Read this MarketingExperiments Blog post about an email experiment featured in a recent Web clinic that increased clickthrough 27%.
How to Improve Conversion of Your Online Ads
This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click.
To provide a guidepost, we share a MECLABS Institute (parent company of MarketingExperiments) heuristic for online ad optimization.
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
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