Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Brands that listened
When it comes to the art of conversation, a lot of brands talk a big game. However, many of the biggest gains are made when a company actually listens to its customers. Take a look at who's done it right.
Ask a brand about its social media strategy, and you're likely to hear a lot about content. What brands say in social media channels is critically important and a good deal of time, money, and effort goes into crafting those messages. But there's a lot more to a good conversation than saying the right thing. You need to listen. Like the famous TV interviewer Larry King once said, "Nothing I say will teach me anything... so if I'm going to learn, I must do so by listening."
How Much Copy to Write on Your Home Page?
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages.
They have minimal top navigation. Or in some cases, they have none at all. Their intent is to get their visitors to take a very specific action – usually sign up for a free trial of a service.
How to best leverage PPC bids
There's a shift in the way marketers are handling PPC with affiliates, and if done correctly, it's a win-win for everyone. Find out more about this trend.
Many merchants in the affiliate channel are beginning to adopt a more open-minded approach to their policies on PPC with affiliates. And many are allowing their affiliates to bid on related keywords on their behalf. I think this is a great shift and here are several reasons why you, as a merchant, should consider allowing your affiliates to bid on your keywords.
Top 5 marketing resolutions for 2015
This is the year to up your advertising game. Don't miss out on making these changes to stay ahead of the marketing curve.
Every year, we make personal resolutions. Some we keep, but most fall by the wayside. As 2015 gets rolling, it's time to think about your marketing resolutions as well. The key with these resolutions is that you need to keep them so you aren't the one getting kicked to the curb.
How To Sell Your New Product With Video And Social Media
Everyone who launches a new product, from Procter & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful.
As you develop your new idea, go through this checklist and take a realistic look at what you’re doing.
Content Marketing: How Businesses Can Grow With Content
Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company?
To learn how to grow your business with content marketing, native advertising and more, I interview Robert Rose.
2015 will be the year of…
Once again, it's time to explore what trends will define the coming year. Discover what some of the industry's top marketers anticipate in 2015.
Influencer advertising
FullBottle CEO Reed Berglund believes that 2015 will be the year when marketers embrace influencer marketing and online celebrities as mainstream brand advocates. Here are the industry indicators that inform his prediction.
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Testimonials
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Gareth Lewis
The Kings
