Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Write the Highest-Performing AdWords Ads, Ever
With such limited space and cut-throat competition, writing AdWords ads is a pain. To stand out from the sea of sameness, make sure you're using these battle-tested tactics.
You have to get creative to stand out from the nine other advertisers you’re sharing real estate space with (or as few as four competitors if you’re on mobile).
So how do you do it?
I’m here to give you some proven tactics you can use to write AdWords ads that will bring you higher click-through rates, higher Quality Scores and higher conversion rates.
8 Ways to Use Facebook Video for More Engagement
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business?
Facebook’s Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook videos seem to get more organic reach in the news feed.
In this article I’ll share eight ideas to get more engagement and drive more traffic with your Facebook videos.
Why These Words Make Copywriting Experts Cringe (Podcast)
If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on their landing pages?
On this episode of the Call To Action podcast, we chat with Henneke Duistermaatof Enchanting Marketing about her recent blog post and her disdain for certain overplayed marketing terms.
No one wants to feel like they’re being sold to – Henneke discloses which words you’re better off avoiding if you want to write copy that converts.
5 Tips to Boost Your Customer Referrals
Do you want more referrals? Have you asked your social media connections for help?
Asking satisfied customers to share your message and provide social proof is an easy way to increase your social media referrals.
In this article you’ll discover five tips for getting more customer referrals on social media.
Facebook’s Thirty Months Of Staggering Advertising
Remember how much mobile revenue Facebook generated in Q2 2012? Not one penny. Thirty months later, in its Q4 2014 result, Zuckerberg’s Curse delivered almost $US2.5 billion, 98 per cent of its total advertising take, on the phone. Stunning.
It was only a few short years ago, immediately prior to its IPO, that the Social Network’s prospectus revealed that the company lacked a mobile strategy, had no mobile revenue, and couldn’t really predict what it all meant
4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy
Writing effective landing page copy isn’t just about nailing a really clever pun.
It’s about understanding that real people are responsible for every click on your landing page. Have a look at your most recent landing page. Are you leveraging any psychological triggers in your copywriting to motivate your prospects to take action? Good ol’ social proof and urgency? Or – *gasp* – none at all?
Here are four psychological triggers that will help you write landing page copy that motivates your prospects to take action.
Australia Day Campaigns: The Beauts & The Blunders
It’s the first long weekend of the year and on Monday we’re sure to see scores of Aussie flags waving about as people converge beaches and BBQs for the ultimate Australia Day experience.
Brands, too, are keen to capitalise on the hype of Australia Day, sometimes it goes splendidly well and other times it’s a bit of a face palm.
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