Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
B2B Marketing: Marketing shouldn’t be about driving demand; it’s about driving value
Get ideas for SaaS marketing, overcoming imposter syndrome, and scaling up marketing, by listening to episode #40 of the How I Made It In Marketing podcast.
I had a dynamic conversation with Tara Robertson, Chief Marketing Officer, Bitly.
Listen now to hear Robertson discuss focus and prioritization, the right way to start in a new role, and forming your own shine crew.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics
LinkedIn has announced its latest feature drop for Company Pages, which includes new ways to highlight your newsletter, a new, more privacy-friendly way to segment your ad audience, and updated competitor analytics.
First off, on newsletters, which have seen big growth on LinkedIn of late.
To further encourage brands to get into the LinkedIn newsletter game, and promote their products and services more directly, LinkedIn will now provide more options to maximize discovery, with company pages able to add SEO titles, descriptions and tags in their newsletter uploads.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google: Links Have Less Impact Today Than In The Past
A Googler shared that links as a signal have less impact than when Google first started
In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal than it used to in the past.
By Roger Montti
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Biggest Challenges Facing SEO In 2023
Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023.
When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead.
This year, SEO practitioners overcame challenges posed by a lack of resources, issues with strategy, and the ability to scale processes.
By Matt G. Southern
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Provides New Stats on 2022 World Cup Engagement
The FIFA World Cup is already dominating online discussion, and it’s got a few weeks of competition left yet,
which will likely see the tournament become an even bigger focus for football (soccer) fans around the world heading into the Christmas break.
Which also provides brand tie-in opportunities and linkage into the surrounding World Cup discussion. Some brands, of course, will get this wrong and force their way in, but there are clever ways to connect your promotions into the broader hype, which could help to boost your marketing.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The State of Search Engine Optimization in 2022: Stats and Trends You Need to Know
Are you concerned about the ROI of your SEO strategy?
Want to learn the key issues that will affect SEO in the year ahead?
The team from ROI Revolution share the stats and trends you need to know in this infographic.
They cover the following areas:
- ROI survey data
- Biggest challenges in SEO
- Top threats to SEO
- SEO trending data
- Top SEO metrics
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
SEO tips for small businesses to increase traffic during the holidays
The holiday season is a time when many small businesses see a surge in traffic.
This increased traffic can be an opportunity to increase sales and grow your business. However, it’s important to take the necessary steps to optimize your website for search engines and publish high-quality content regularly if you want to take advantage of this opportunity.
By Steven Hamilton
Honeyweb Online Marketing Solutions
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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Cathrine Greven
Greven & Co Accounting & Financial Services
