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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketing Relevance Case Studies: Right offer, right time, right person
Relevance. I am sure I don’t have to convince you that being relevant is vital for marketing success, but I probably also don’t have to convince you that it’s easier said than done.
Marketers have often told us that relevancy is one of their most significant challenges to marketing effectiveness.
So to get your creative juices flowing, we bring you some specific examples with results in this article. Read on for examples from Nestlé, a fractional CFO company, and a marketing agency.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Sales Funnel Offers: How to select and refine the best value proposition for your campaign
In BuildClass #4, Flint McGlaughlin teaches about value proposition type and articulation in a marketing funnel.
Here are some of the most important insights from this class:
- The action of sales should be grounded in the reflection of marketing.
- Ask yourself, “Whom exactly will I serve best with this funnel?”
- Select the type of value proposition that best matches where the person is in the buyer’s journey.
- Use the smallest necessary “ask.”
- If you are not DELIVERING value, you should be PROMISING it, or IMPLYING it.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Planning for 2023 - Researching Key Topics and Angles for Your Business
Looking for ways to refine and improve your social media marketing efforts in 2023?
Over the next few weeks, we’ll be sharing a range of key tips and pointers to help you maximize your efforts, as well as essential tools and processes that you can use to connect with a broader, more receptive audience online.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Planning for 2023 – Defining Your Brand and Content Mission
As we begin the new year, many social media managers will be looking to refine and update their process.
To help with this, over the next few weeks, we’ll be sharing a selection of updated guides to help you break your strategy down, and re-align it with the latest tools, tips and systematic advancements.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Rank on the First Page of Google: The 4 Ways Blog Posts Can Help Your Website Rank on the First Page
Regularly posting blog entries is one tactic to consider in order to raise your website's search engine rating. Blog posts not only give your readers useful information, but they may also raise the rank of your website in Google search results. The following four strategies can help your website's blog entries rank on Google:
By Steven Hamilton
Honeyweb Online Marketing Solutions
Honeyweb are your local SEO blog marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How To Create B2B Google Ads Campaigns That Nurture And Convert Customers
In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel.
In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has the potential for a quick return on investment (ROI). But for that scenario to happen, you’ve got to have the right strategy and tactics in place. Lucky for you, this article will take you from, “I don’t know where to focus my time & budget,” to “I’m managing my Google Ads budget & collecting B2B leads like a boss.”
By Adriana Stein
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Previews New Job and B2B Product Search Options Coming in 2023
Yes, you can list your business products on their own pages on LinkedIn.
In fact, there are over 90,000 product listings now active in the app.
First off, on LinkedIn’s new job search filters - in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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