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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

SEO Testing: 8 Experiments To Improve Organic Traffic

Is your search engine optimization strategy stuck in a rut? Here are some things you can experiment with to improve your ranks and drive traffic.

Imagine the results you could achieve if you knew the Google search algorithm.

Just think of the organic traffic you could drive to your site if you knew exactly what Google was taking into account when generating search engine results, the precise amount each factor plays on rankings, and precisely what it would take to get to the top. 

By Loren Baker
searchenginejournal.com

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SEO Testing: 8 Experiments To Improve Organic Traffic

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Meta Shares New Overview of How to Utilize WhatsApp for Business

In its most recent performance update, Meta noted that paid messaging will be a key opportunity for the company moving forward, particularly on WhatsApp,

which, interestingly, is seeing big growth in North American usage.

That’s because social media interactions, overall, are changing. Where people used to share updates to their news feeds, in order to connect with as many people as possible, more people are now re-aligning their engagement to more enclosed message groups, a key trend which has seen both Facebook and Instagram look to re-focus the main feed on entertainment, as opposed to connection.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Meta Shares New Overview of How to Utilize WhatsApp for Business

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Google Predicts Strength Of Backlinks Ranking Factor Will Drop

Google Search Advocate John Mueller predicts the strength of backlinks as a ranking factor will drop over time.

During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam Jessier, fields several questions during a live recording of the Search Off The Record podcast. Since it’s a podcast, the questions are addressed as a group discussion, as the hosts answer pre-selected questions rather than interacting with the live audience.

By Matt G. Southern
searchenginejournal.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
 

Google Predicts Strength Of Backlinks Ranking Factor Will Drop

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10 Tips for Creating a Social Media Marketing Strategy

Are you struggling to create a social media marketing strategy that actually works? You're not alone.

A lot of businesses find it difficult to create content that engages their target audience and generates results. But don't worry, with a little bit of effort and these ten tips, you can create a social media marketing strategy that works for you.

By Steven Hamilton
Honeyweb Online Marketing Solutions

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

10 Tips for Creating a Social Media Marketing Strategy

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Google Shares New Insights to Help Marketers Align with Evolving Consumer Trends

Google has provided some new insights into evolving shopping habits to help you prepare for the holiday push, partnering with Ipsos to conduct a survey of online consumers to identify key trends.

As explained by Google:

“Consumers navigate a widening variety of digital content - from text to image to video - and they choose to spend their time in the experiences that feel most natural and intuitive for them. Working with Ipsos, we’ve identified three ways to keep your audience engaged across platforms throughout the holiday season.”

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google Shares New Insights to Help Marketers Align with Evolving Consumer Trends

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The Psychology of Color in Marketing

Your brand, and how it’s utilized in your marketing, must be done in a careful and thoughtful manner, and the colors that you use to represent your brand and products are very much a part of this consideration.

Different colors trigger different psychological responses, and smart use of color can have a big impact on perception, and can even drive action from your audience. To glean more insight into the impact of different colors in your marketing efforts, the team from LUXURYSOCALREALTY have put together this infographic, which looks at the various ways in which color can and should be used in marketing.

By Brian Wallace
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Psychology of Color in Marketing

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There Will be Ways to Generate More Revenue from Twitter, But $8 Verification Isn’t It

Will you be paying $8 per month to get a blue verification badge?

Elon Musk’s push to rapidly monetize Twitter, and get the business on track, in order to recoup his massive costs and investor commitments, has already led to some interesting proposals, none of which has been set in stone as yet. But Musk has clearly set his sights on charging users $8 per month for the prestigious verified marker, in order to solve what Elon sees as a class issue within the app.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

There Will be Ways to Generate More Revenue from Twitter, But $8 Verification Isn’t It

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