Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The future of content creation belongs to agencies
For decades, there has been a clear, but permeable boundary between advertising and entertainment -- commercial breaks, print ads, radio spots, banners, and pop-ups. But lately, that boundary is quietly, yet violently shattering.
The relationship between advertising and entertainment, like most arranged marriages, begins without trust or love. And occasionally it evolves into something meaningful. The two industries have a long history of creative antagonism, détente, and mutual exploitation. From the obvious, early material like the production of Golden Age television programs by agencies and brands to the ever present migration of ad talent to and from various entertainment endeavors.
5 simple steps to generate more site traffic today
There are billions and billions of people using the internet every day. Why is your site traffic so low?
It could be that you just operate in a niche market. Medicare supplemental insurance in Dayton probably isn't going to attract as much attention as hotels in Daytona just near spring break. Still, there's always that notion that you should be driving more traffic than you are already, right?
Optimizing PPC Campaigns Simple copy changes that increased clickthrough rate by 289%
A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel.
But simple copy faux pas direct people away from continuing the conversation with you. How can you identify weaknesses in PPC copy?
Email Marketing: 3 resources to help you optimize your next campaign
Email by far remains one of the best vehicles for most marketers, but as the saying goes, there's always room for improvement.
Optimizing to improve your email marketing efforts can be a little overwhelming when you consider all of the moving pieces involved. Read on for three resources to help you optimize your email marketing program.
Transforming TV Advertising For An Online World
Yes, television still plays a major role in advertising. We don’t need to tell you that TV ads do an outstanding job in capturing the attention of consumers, and that market research over the years have shown that audiences perceive TV ads as highly credible, and pay more attention to ads on TV.
But at the same time, consumers have changed their behaviour, moving in droves over to portable devices. Consider the following:
Asia-Pacific’s Fast-Growing Economies Make for Fast-Growing Ad Spending
Asia-Pacific will remain the fastest-growing region of the global economy over the next two years, according to the International Monetary Fund, driven by expanding manufacturing sectors that serve international markets, as well as a burgeoning middle class that has helped to increase domestic consumption.
Despite differences in economic growth projections among Asia-Pacific’s constituent countries, the overall trend in ad spending for the region is a positive one. eMarketer expects that spending on all measured media in Asia-Pacific will reach $152.00 billion in 2014 a 6.3% year-over-year increase. Overall, the region will account for more than one-quarter (27.9%) of global ad spend this year, behind only North America’s 35.6%.
Read Full Article14 Tools to Streamline Your Social Media Marketing
Do you want to manage social media more efficiently? Do you have the right tools?
To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing.
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