Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Innovation, Tiny Mics, A Dog In A 3-D Printed Wheelchair > It’s TED, For Pets
It was only a matter of time before we got innovation in the animal realm.
First of all, it did not involve any booths showcasing cats and dogs wearing pet gadgets or new kinds of catnip treats or anyone, really, resembling a "cat lady." There were no animals dressed in elaborate superhero outfits--the event had a notable lack of pets entirely. Just a select few animals tightly held by their owners, only occasionally allowed to roam as far as a leash would allow.
Facebook News Feed: How to Respond to Facebook Changes
Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed?
To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”
10 great ads that went viral
We all know the saying, "You only have one chance at a first impression." For advertisers, that saying couldn't ring more true. If they don't catch your attention within a few seconds, they've failed. To really stand out of the crowd, advertisers need to think outside the box and create something that makes a good first impression.
We want ads that actually speak to us. Actually connect with us. To make us feel something. Whether it's sadness, fear, happiness, silliness, or just plain inspiration, ads have the opportunity to shape perception and affinity.
Australia’s Digital Buyers Look Overseas for Purchases
Young, male digital shoppers most likely to buy from abroad
More than one-quarter of digital buyers in Australia have made purchases from overseas, according to June 2014 research from marketing services firm Sensis. Men were somewhat more likely than women to have done so, and the youngest online buyers were especially enamored of purchasing from abroad.
Read Full ArticleHow to Research Your Competition on Facebook
Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
Stock Photography vs. Real Photos: Can’t We Use Both?
When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.
According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”.
How to Achieve Content Marketing Success: New Research
Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers?
In this article you’ll find important best practices, backed by research, to help improve your social media marketing.
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