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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Ways to Improve Twitter Engagement With Psychology Principles
Want to discover how to engage more users on Twitter? Have you considered using psychology techniques?
Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.
10 Things You Most Likely Didn’t Know About Social Media
If you consider yourself a know-it-all social media guru, you're in for a surprise.
Following the rapid evolution of social media analytics tools, industry experts are able to extract lots of new and increasingly detailed information that helps marketers to create more effective social media strategies. There are dozens of research studies being conducted on the subject, some of which you might not even now existed. Here are ten interesting social media facts you probably didn’t know about.
8 Brilliant Facebook Marketing Tactics to Use Right Now
Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your social media marketing.
Remember, more time is spent on Facebook than on any other platform on the web (besides Google). This means that it’s getting easier and easier to market there, because Facebook really does care about making it an effective tool to help you attract your ideal clients. Here’s a list of Facebook marketing tactics that you can use right now.
Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Is your landing page copy sending mixed messages?
Keep ‘em guessing.
It may work on a first date but it’s not a good tactic for your landing pages.
Why?
Because ambiguity in your copy can be a conversion killer.
How to Build a Powerful Network Using LinkedIn
How often do you leverage your LinkedIn network? Do you want to strategically improve and grow your connections?
In building your LinkedIn network, the more selective you are, the more valuable your network is.
The Marketing Trends of 2015
2015 won't be about technological change. It will be about style, substance and the essence of what is communicated.
David Chenu, general manager marketing services at Horticulture Australia, believes the next year or two will not be about technology change, although he says that will still occur, even faster than currently. It will be more about style, substance and the essence of what is communicated.
Get the best SEO from your content
It pays to get back to marketing basics every now and then. Make sure your content strategy accounts for these little details that matter to search engines -- without sacrificing quality.
Content marketing and search engine optimization are inextricably linked. Yet we're in a strange place at present. While search engine optimization companies rebrand themselves as "content marketing solutions," enterprises engaging in content marketing internally are engaging content producers with little or no SEO background.
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