Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Is Google Analytics? (The Plain English Guide)
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide. I give you: A Google Analytics Tour.
I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face: "I just don’t know even know where to begin when I log in Google Analytics. What am I even supposed to be looking at?”
What Small Businesses Need to Know About Social Media Marketing
Despite the fact that an increasing number of small businesses are spending money on social media marketing, not all of them are reaping maximum benefits. This is often due to their inability to develop a personalized marketing plan targeted toward a specific audience.
Small and Medium-Sized Businesses (SMBs) are now spending more money on social media marketing than any other category, according to a report published byBIA/Kelsey. In a survey of more than 500 small to midsized businesses, it was found that last year they spent approximately 21 percent of their media budgets on social media. A report issued by MarketingTechBlog found that 8 out of 10 SMBs are using social media to drive growth.
Kim Kardashian Gives Better Social Media Advice Than You Do
One of the funnest spectator sports in social media marketing is tearing apart the advice of others.
Add to that the constant hand-wringing over whether conference presenters should give “101” talks or “advanced” seminars brings the whole thing to the brink of becoming a spectator sport. Well, what if someone outside the marketing bubble gives advice, and some silly web site gives it some editorial space? That’s just wrong, isn’t it? How dare they! Let’s tear it down!
How to Transform Your LinkedIn Profile Into a Marketing Tool
Do you want to use your LinkedIn profile to market yourself more effectively? Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume. In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
9 steps to achieve social marketing ROI
Just over eight years ago I wrote an article for iMedia called "Yes, You Can Predict Viral Marketing."
The terms used for viral marketing have changed since then and there are more social platforms to use these days. More platforms equates to market and audience confusion. You want to go where the fish are biting, but there are too many ponds and not many fish in any one of them.
Six Tips for a Killer Hashtag Marketing Campaign
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns?
In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.
Australia Leads US in Mobile Search Spending, Clicks
Search is getting more mobile around the world, along with the rest of the digital advertising ecosystem. And by two significant metrics of the paid search ad market, Australia appears to be ahead of the US and edging out the UK: spending and clicks.
Data from Kenshoo based on more than 400 billion impressions, 5.5 billion clicks and $3.5 billion in advertiser spending indicates that 44% of paid search ad clicks in Australia came from mobile devices, vs.
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