Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Copywriting: Brevity is the soul of marketing
Copy that communicates succinctly with customers is often a last thought in copywriting, making relevance a true casualty of your effort to connect with customers.
Read this MarketingExperiments Blog post about an email experiment featured in a recent Web clinic that increased clickthrough 27%.
How to Improve Conversion of Your Online Ads
This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click.
To provide a guidepost, we share a MECLABS Institute (parent company of MarketingExperiments) heuristic for online ad optimization.
5 new consumer behaviors that scare marketers but shouldn’t
If you think these new consumer behaviors will derail your marketing efforts, you're wrong. Consider the opportunities these changing tendencies present.
If I had to posit a theme for the last eight years, it would be the stunned period. Marketers were dazed by the advent of technology, confused by reactions to climate change and green practices, paralyzed by the steep and sudden change in our economic climate, and dizzy from spinning in circles trying to understand those elusive Millennials. (OK, we're still a little stunned by the Millennials.)
Brilliant Examples Of Creative Package Design
In today’s competitive business environment, product packaging is as crucial as the product itself.
Apart from being visually appealing, your package design needs to be practical, (re)usable and make the consumer prefer your product over the competitor’s.
How to Improve Your Social Media Ads Using Brain Science
Are you advertising on social media? Do you want more attention for your social media ads?
The way you design your ad impacts how much attention it gets with social media.In this article you’ll discover what the brain pays attention to and tactics for holding that attention.
4 Fresh Tips for Building Better User Experiences on Your Landing Pages
If the marketing experiences you create are less than delightful, your conversions will suffer. Here are four simple ways to deliver exceptional user experiences on your landing pages.
As a marketer, you need to show prospects that you understand them… and that you give a damn.
A large part of that is providing them with a great user experience on your landing page. If you fail to do that – if you don’t align yourself with your prospects’ goals and make it easy for them to get what they want – then your conversions will suffer.
10 Ways To Make Your Marketing Campaign Emotional
Emotional ads engage people. Check out these ways marketers can cut through the clutter in the next marketing campaign.
It seems that the focus of many conversations has switched from data-driven return on investment (ROI) to a more human bias.
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