Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites
Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets.
One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen.
5 Annoying Barriers to Conversion on Your Mobile Landing Pages
Are you unintentionally setting up a wall between you and your mobile users? Image by Simon Liu via Flickr.
If you subscribe to any marketing blogs, then you’ve probably read tons of articles about common landing page conversion killers.
With mobile landing pages, many of the same best practices still apply. But adifferent device (and a different state of mind) introduces new barriers.
Deloitte’s Innovation Predictions: Print Is Not Dead & Television Will Live On
In 2015 Deloitte predicts innovation to swing from consumer to company; the contactless mobile payments tipping point; and print to be alive and well.
Deloitte predicts the smartphone upgrade market to exceed one billion for the very first time in 2015, the in-store smartphone purchases worldwide to increase by more than 1,000 percent and three billion wireless Internet of Things devices to be shipped, with 95% of them paid for and used by enterprises.
4 tech trends modern marketers can’t ignore in 2015
There's a lot of game-changing technology on the horizon. Where should you invest your time and money?
It is an exciting time for marketers. The technology on the horizon is game-changing, not only for consumers, but also for the media, brands, and retailers trying to reach them. It's no surprise that much of this is driven by mobile and the soon to be realized Internet of Things. But what is only hype and what is real? What should you pay attention to in 2015?
How to Build a Winning Twitter Ad Campaign
Are you interested in turning followers into customers? Have you considered Twitter ads?
As much as marketers love engaging with people on Twitter, what they really want to know is how to start making a profit from those conversations. Twitter ads are a great way to do that.
In this article I’ll show you four key ways to build a successful Twitter ads campaign.
Check out the new Bison Electrical Website Designed & Constructed by Honeyweb
As Accredited Master Electricians Bison electrical is proud to provide the best electrical services to the residential and commercial market across Adelaide.
Why choose them? At Bison Electrical they believe that just as important as the high quality of their work so is the level of customer service. their staff are not only fully licensed electricians that can service or install any electrical system, but they also carefully select only those electricians that share their pride in being punctual, friendly, tidy and have great communication skills , because a professional job is about much more than just being a good electrician.
Testimonial
“After getting very frustrated with previous efforts and "marketers" we were very happy to have found Honeyweb to assist us with our online marketing, Steven is an expert and is really focused on results based marketing efforts and doesn't hide behind the smoke and mirrors which is so common in this industry. Steven and the Honeyweb team have been able to provide us with great advice and very practical solutions including our new website, email marketing template and facebook business page. All in all, a great value service!”
Matthew Watts - Bison Electrical
Does Subliminal Advertising Actually Work?
The BBC devised its own experiment to see whether subliminal advertising actually works.
On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press conference.
James Vicary astonished the assembled reporters by announcing that he’d repeatedly flashed the slogans “Drink Coca-Cola” and “Eat popcorn” throughout a movie, too fast for conscious perception. As a result, he claimed, sales of popcorn had risen 18.1% – and Coke by 57.7%. This, he declared, was “subliminal advertising”.
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Testimonials
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