Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Things We All Need to Stop Doing on Social Media Now
Social media slip ups are embarrassing at best and brand damaging at worst. There’s no reason to learn lessons the hard way — especially if someone else already has. Here are six social media marketing habits that need to kicked to the virtual curb.
Check out our latest blog post, 6 Things We All Need to Stop Doing on Social Media Now by Hayley Mullen, to read on.
How to Measure Social ROI on Facebook Ads
Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
How to Craft Headlines That Draw People to Your Content
Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines?
A great headline gets your audience to stop, read and share your content.
In this article you’ll discover four ways to craft stronger headlines to engage your readers.
Five Online ‘Must Dos’ From A Business Named “The Future Of Retail”
There’s a saying that does the digital rounds that says buy something for $5 and sell it for $10 online and you’ll fast have a successful business. But as any online retailer will tell you, it’s probably not as simple as that, particularly if you’re selling something as personal as jewellery.
However, that hasn’t stopped the US online retailer BaubleBar having success in the lady bling business and the company’s vice president, Amy McDowell, is in Australia revealing the secrets of the company’s fast and global success.
Why 84% Of Millennials Don’t Trust Traditional Advertisers
A recent study has found that 84 per cent of 18-34 year olds no longer respond to traditional advertising strategies. Millennials no longer trust traditional advertising platforms-TV, radio and print. Instead they want to engage with brands through the “people-powered market’.
This research, by US marketing and strategy firm The McCarthy Group marketing, was part of a panel discussion during the recent Social Media Week in New York. The forum, led by marketing experts from Crowdtap, Weight Watchers and MRY, discussed the changing dynamic between advertisers and consumers.
Facebook Is Still King, But Teens Are Warming To Snapchat
Quarters of American’s aged 12 to 24 use Facebook, but just as importantly, two other Facebook properties, Instagram and Whatsapp make the top 10. The other social belle is Snapchat which now attracts comfortably half of the teeny bopper set.
According to a blog by Edison Research and Triton Digital their Infinite Dial research, “… has been tracking social media usage since 2006, and has tracked the shifting usage of various platforms from MySpace to WhatsApp over the past 10 studies.”
The Psychology of Landing Page Design (Podcast)
Understanding how anticipation works in a user’s brain can help you create more psychologically powerful landing pages. Image source.
There’s a reason that so many conversion rate optimization “best practices” stem from the field of psychology.
If you understand human behavior – the desires and motivations of your audience – then you’re better equipped to give people what they want.
In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user’s brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.
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