Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Which Is Australia’s Top Online Shopping City?
New data, from global payment platform eWAY, has revealed statistics about Aussies online spending. Australians spent $4.37 billion online between January to March 2015, up 22 per cent from Q1 2014.
Other key statistics from the report include: People in Melbourne’s CBD continue to hold the title of Australia’s top online shopping city, receiving 2.59 per cent of all local parcel deliveries, well ahead of Sydney CBD’s 1.85 per cent.
How to Use the LinkedIn Relationship Tab to Improve Your Networking
Do you struggle to remember how or why you connected with someone on LinkedIn? Want to get more out of your connections?
By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.
In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business.
Top 9 Facebook Marketing Questions Answered
Have you got Facebook marketing questions? Are you wondering what the most common Facebook marketing questions are?
Businesses with Facebook Pages often have the same questions.
In this article I’ll dive deeper into frequently asked questions for businesses on Facebook.
Want More Clicks? 3 Brain Science Hacks That Boost Conversions
There's a lot of buzz about brain science today. As humans, we're curious about how our minds work. As marketers, we're always on the hunt for new and better ways to connect with our fellow humans and, by extension, our customers and prospects.
Brain science can make an impact at several points in the marketing funnel — but it's a huge asset when optimizing a call to action (CTA). By leveraging what we know about neuroscience, emotion and human behavior, modern marketers can make small, but strategic changes to their CTAs that drive more sales, make new connections and positively impact their company's bottom line.
The Seven Boxes To Tick For Content Marketing Success
Content marketing supports awareness and demand generation by establishing digital, value-based relationships that give marketers a way to excite and empower existing customers.
It also enhances sales enablement by offering information to those who need it. Whether you’re using an advanced metrics tool or basic analytics, there are fundamental metrics you should always pay attention to when measuring content.
How brands are embracing the new e-commerce world
LEGO, Best Buy, Playtex, and others are taking the time to understand what it takes to succeed online. Discover their best practices for shifting a traditional marketing focus.
Back in the day, shopping and buying were a happy little couple, sharing moments together. "But like any couple, the relationship got complicated over time," said Patrick Cartmel, senior vice president of client service and strategy at HookLogic, in a Spotlight presentation at the iMedia Commerce Summit. "And different parties got involved.
Your Social Media Campaigns Should Never Skip This One Step
Are you putting your social media campaigns to the test? On the surface, running a social media campaign seems relatively straightforward.
Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right?
But if you want to run social media campaigns that actually move the needle for your business and bring you measurable results, then there’s one important step you should never skip:
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