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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

B2Bs Need to Step Up Email Automation

Three-quarters say fewer than half of email campaigns are triggered

Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in a “timely and more relevant fashion.” Meanwhile, just one-quarter said more than half of the email campaigns conducted in an average month were automated.

B2Bs Need to Step Up Email Automation

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Quick Reference Guide for Facebook Marketers

Want an easy reference to Facebook’s many marketing features? Are you using all that Facebook offers marketers?

In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.

Quick Reference Guide for Facebook Marketers

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Marketing Lessons From The Mayweather-Pacquiao Fight

While the Mayweather-Pacquiao clash may have been dubbed the fight of the century, a former sports marketer and now CMO Council bigwig reckons many marketers have a bigger stoush in front of them if they’re to survive.

Speaking to B&Tprior to the release of new research from Adobe and the CMO Council yesterday, Liz Miller said that marketers had to fight the rest of the c-suite and train them “to refrain from asking questions like should we sponsor a golf tournament?”

Marketing Lessons From The Mayweather-Pacquiao Fight

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How Design Impacts User Experience: Reducing anxiety by infusing your page with value

With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn how your site design and layout can positively influence engagement using an example from the Harvard Business Review.

In the age of free content, how can you capture leads and foster a relationship with people that consume the articles, videos and updates on your site?

How Design Impacts User Experience: Reducing anxiety by infusing your page with value

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It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Company officially confirms what many have been anticipating for years.

Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened.

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

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The Audience Is King And The Age Of Print Is Over: Kim Williams

All the power has shifted to the audience and media businesses who can’t get their heads around that simply won’t survive.

That’s the view of media veteran and former CEO of News Corp Kim Williams who has given a wide-ranging interview to B&T.

The Audience Is King And The Age Of Print Is Over: Kim Williams

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Check out the NEW Skye Cellars Ecommerce Website Designed & Constructed by Honeyweb

Skye Cellars is a family owned and operated business which has been operating for over 35 years and is located in the heritage listed Auldana Estate Winery in the Adelaide foothills.

With the staff priding themselves on their extensive wine knowledge and extensive range, Skye Cellars strives to deliver the best service to every customer along with the best price possible.

Check out the NEW Skye Cellars Ecommerce Website Designed & Constructed by Honeyweb

Launch Website

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