Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat Releases Q3 Earnings, Falls Short of Market Expectations
Snapchat has released its Q3 earnings report, and as expected, they once again highlight the challenges the company faces as it seeks to further establish itself within the social landscape.
First off, on users – Snapchat added 4.5 million daily active users for the quarter, taking it to a total of 178 million DAU.
That’s not much of a bump for a ‘growing’ platform, but more telling is the actual growth rate.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Provides Tips on How to Avoid Ad Under-Delivery in the Holiday Period [Infographic]
Facebook has been publishing a range of tips on their Advertising Blogahead of the holiday season, ranging from ad bidding, making best use of the Facebook Pixel to utilizing Dynamic Ads.
And while most of these are general overviews, they have also included some interesting graphics and process reminders which are of particular relevance.
In a new post looking at how to avoid ad under-delivery in the holiday season, Facebook have included this flow-chart style infographic, which provides an overview on how to address under-delivery issues.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![Facebook Provides Tips on How to Avoid Ad Under-Delivery in the Holiday Period [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_173594540.jpg)
How to Get Better Results with Online Learning
Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills.
In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC.
But how can we take better advantage of online learning? What’s the most efficient way to learn as much info as quickly as you can?
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Segment A/B Test Results to Find Gold
You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations).
Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not.
If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments.
By Chad Sanderson
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Facebook Algorithm Explained for Marketers
Want to maximize the reach of your Facebook posts?
Wondering how the Facebook relevance score and boosting posts can help?
To explore what marketers need to know about the Facebook algorithm, I interview Dennis Yu.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
4 Ways to Target Facebook Ads Without Relying on a Single Site Visit
Facebook has figured something out: a lot of times, folks don’t want to leave their platform.
As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted.
This trend has started with the Engagement Remarketing options that are now available.
By Susan Wenograd
searchenginejournal.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook’s Updated News Feed Will Make Organic Post Reach Nearly Impossible
Facebook pages have become a staple in the repertoire of businesses looking to connect with and engage their customers, and are often seen as a beautiful unicorn for organic reach.
But, with fake news posts stealing the spotlight thanks to the popularity of their ridiculous headlines and outlandish content
Proposed changes to Facebook's news feed make it seem as though the social media giant is trying to make things harder, especially for small businesses who rely on content marketing.
By Larry Kim
inc.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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