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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Are We Entering the Era of Millisecond Marketing?

Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors.

But this was how stocks were bought and sold for most of Wall Street’s history.

Then, in the 1990s, electronic exchanges entered the picture. In short order, powerful PCs were making trades in milliseconds, leaving even the fastest floor traders in the dust.

By Ryan Holmes
blog.hootsuite.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Are We Entering the Era of Millisecond Marketing?

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Facebook Adds New PayPal Invoicing and Payment Options to Messenger

Facebook continues to add more features to encourage the use of their Marketplace option.

This week, Facebook has announced another integration with PayPal which will enable users to send invoices for items direct through Messenger, streamlining the connection and payment process.

This comes on the back of their recent announcement of PayPal as a peer-to-peer payment option in Messenger.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Adds New PayPal Invoicing and Payment Options to Messenger

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The Best Times to Post on Instagram

If you follow our blog, you’ve probably seen a post or two about the best times to post on Facebook.

This is a pretty common question, and it’s one marketers have been trying to answer through multiple algorithm changes and shifting usage of the social media site for years.

A lot of the time, we’ll look at Facebook as the gold standard; if we could just crack this one, it will be like the holy grail for all of our social media marketing.

By Ana Gotter
adespresso.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

The Best Times to Post on Instagram

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Facebook Releases Data on Thanksgiving Weekend Shopping Conversation on Facebook and Instagram

With Thanksgiving weekend now behind us, we can assess the performance of our social campaigns

And look at which platforms drove the most conversation and engagement, in order to better focus our efforts in future.

To help with this, Facebook has released a new report which looks at the Thanksgiving conversation on both Facebook and Instagram, analyzing which of the major shopping days generated the most interest among users, and what types of content helped boost engagement.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Facebook Releases Data on Thanksgiving Weekend Shopping Conversation on Facebook and Instagram

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7 Ways To Create A Killer Marketing Video [Infographic]

Given the prevalence and popularity of online video content, it's no doubt something you've thought about, if not tried already, in your marketing process.

And you should - data shows that video content is generating the most engagement across virtually all social platforms, including Facebook, Twitter and Pinterest.

But knowing that you should be creating video and actually doing it are two very different things - it's not always that easy to just grab a phone, start filming, and create great, effective video content.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

7 Ways To Create A Killer Marketing Video [Infographic]

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10 Social Media Predictions for 2018 [Infographic]

What's on the horizon for social media marketing in 2018?

With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.

Below we've put together a handy infographic that shows the top takeaways that every digital marketer should be aware of. 

By Liesa Opitz
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

10 Social Media Predictions for 2018 [Infographic]

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A Simple Way to Improve Your Facebook Ad Relevance Score (and Performance)

By now, Facebook ads aren’t exactly a new thing.

We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher.

Why? Facebook sponsored posts with high engagement rates get assigned high Relevance Scores, which get rewarded by the Facebook Ad algorithm through increased exposure at lower cost.

By Larry Kim
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

A Simple Way to Improve Your Facebook Ad Relevance Score (and Performance)

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