Honeyweb Blog /
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Ideal Number of Characters, Hashtags & Emojis for Each Social Network [Infographic]
Are you looking for ways to optimize your social media posts?
Want to know the ideal number of characters, hashtags and emojis to use on each network?
CoSchedule share their social media posting tips in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Ideal Number of Characters, Hashtags & Emojis for Each Social Network [Infographic]](https://www.honeyweb.com.au/uploads/blog/hash-58b3f8595f9b586046abb8bb.jpg)
Instagram Reaches 25 Million Active Business Profiles, Shares New Business Tips
Instagram, currently the fastest growing of the big social media platforms
This week announced that there are now more than 25 million businesses active within its network - up from the 15 million they reported back in July.
Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million users last December, to 800 million today.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
9 Steps to Jumpstart Your Lead Generation in 2018
I'm a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer engagement.
Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.
But, it's that whole getting started part that so many companies have a problem with.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Suspends Potentially Discriminatory Ad Targeting Options, but Further Concerns Remain
Facebook has this week announced that it’s suspending the ability to target ads by excluding racial groups in order to give them time to investigate the issue.
Again. For the second time in the last year or so, an investigation has shown that Facebook’s intricate ad targeting options can be used to skirt federal laws, specifically in regards to housing.
Last October, a ProPublica report showed that it was possible to use Facebook’s ‘ethnic affinities’ demographic segmentation to eliminate specific racial groups from your ad reach, in violation of the federal Housing Act.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
7 Simple Ways to Increase Visibility for Your Holiday Campaign
Are you running any holiday campaigns this year?
In this post, I’ve outlined a few things you can do to increase visibility for your holiday campaign.
Not everyone is great at coming up with gift ideas - I know I take time to Google gift guide around holiday time for inspiration and ideas.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Beyond “One Size Fits All” A/B Tests
If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests.
In reading advice about how long to run a test or what statistical significance threshold to use, you probably saw claims like “Always aim for XX% significance”
“Don’t stop a test until it reaches YYY conversions” – where XX% is usually a number higher than 95%, and YYY is usually a number higher than 100.
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Visual Marketing Ideas to Generate Insane Results [Infographic]
We all know that content marketing is about creating value for your audience and sharing it in a way that's useful to them.
Visual content marketing serves the same function - it just offers another medium through which your content can be shared.
This is especially important today, with visual content being the preferred content form of social media platforms.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![10 Visual Marketing Ideas to Generate Insane Results [Infographic]](https://www.honeyweb.com.au/uploads/blog/visg.jpg)
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