Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Study: Good Design Is Good For Business
A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor's 500 a stock market index of 500 large publicly traded companies by 228%.
These companies included Apple, Coca-Cola, Ford, Herman Miller, IBM, Intuit, Newell Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, and Whirlpool. All that money these companies put into smoother user experiences, beautiful branding, and innovative advertising apparently paid off.
How To Have Social Media #Smarts
Does your brand have its advocates dispersed strategically across the social stratosphere? Are you creating content in a meaningful way? Are you actually seeing the efforts being translated into a dollar value?
Social Media is now intrinsic to the foundations of our digitally engaged society. As each generation grows up with a new channel, there’s fluctuation in the popularity of platforms. However, fundamentally social media is here to stay. Most importantly we need to ask the question: how can retailers translate these communities into useful tools for business growth?
How to Optimize Your Content Marketing Strategy for More Leads
Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas?
Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers:
5 Facebook Ad Split Tests to Cut Lead Acquisition Costs
Do you use Facebook ads to promote your business? Are you looking to increase your ROI?
Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.
Is Organic Better for You? It Is When You’re Talking About Site Traffic
Organic search drives more than half of website traffic referrals
When it comes to driving internet users to a website, nothing beats organic search. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary.
5 surprising Twitter marketing facts
Think you know everything about this social media giant? Think again. Here are some interesting Twitter truths.
Twitter is an exceptional place to advertise on social media. The company only keeps inventing new ways to target, serve and reach relevant consumers who use the platform frequently. Twitter believes in data, which is at the core of all the creative innovations it rolls out for marketers.
7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks
Smart marketers create landing pages that tell engaging, seamless stories. Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.
But not all landing pages have happy endings.
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