Honeyweb Blog / Twitter Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Leveraging the Power of Twitter Ads for Effective Marketing Campaigns
In the ever-evolving landscape of digital marketing,
Twitter has emerged as a powerful platform for businesses to engage with their target audience and drive brand awareness. This comprehensive guide aims to empower businesses with the knowledge and strategies needed to leverage the power of Twitter Ads and outrank competitors in the online sphere.
By Steven Hamilton
Honeyweb Online Marketing Solutions
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Twitter Is Adding a New ‘Bookmarks’ Feature to Help Keep Track of Tweets
Twitter’s working on a new bookmark feature which will help users keep track of tweets they want to come back to, without having to ‘Like’ them to keep tabs.
The above sequence is from a demonstration shared by Twitter product manager Jesar Shah, who noted that they decided to develop the option after a recent hackathon.
Users have been calling for a save option for some time – right now, as noted, you can Like a tweet in order to mark it for later reading, but that process is not ideal.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Twitter Releases Major Events Calendar for October to Help with Strategic Planning
One of Twitter's most helpful updates this year, from a marketing perspective, has been their monthly major events calendars
Which highlight not only the key dates to keep in mind for the month ahead, but also helps to provide some context for their popularity, by way of their tweet volume from previous years.
This provides a much clearer picture of where you should be paying attention, while it also serves as a great reminder of some of the smaller themed days that you can easily forget.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?
Have you noticed that your referral traffic from Twitter has been slipping of late?
You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%).
Of course, Twitter’s never been a great driver of traffic. Last year, Parse.ly reported that Twitter paled in comparison to Facebook or Google as a traffic source, even being beaten out by Yahoo!
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Twitter’s Timeline is Becoming More Algorithm-Influenced – Here’s How to Take Advantage
If you haven’t noticed, there are a heap more tweets being shoved into your Twitter timeline these days
Either from people you don’t follow or from people you do follow, but content you wouldn’t normally see (like their replies to others).
As per Twitter’s latest earnings results, putting heavier emphasis on showing people more relevant tweets is helping to boost engagement, despite overall audience numbers stalling.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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