Honeyweb Blog / Social Media Strategy

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Mobile Video: What Marketers Need to Know

Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app?

Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait.

In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways to stand out in this dedicated video feed.

By Mari Smith
socialmediaexaminer.com

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Facebook Mobile Video: What Marketers Need to Know

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A 7-Step Plan for Generating Leads With Facebook Ads

Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet?

Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional.

In this article, you’ll discover how to set up a lead generation system with Facebook ads.

By Julia Bramble
socialmediaexaminer.com

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A 7-Step Plan for Generating Leads With Facebook Ads

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7 Ways to Use Emojis in Social Media Marketing

If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language.

But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t.

By Aleh Barysevich
socialmediatoday.com

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7 Ways to Use Emojis in Social Media Marketing

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ABC Lateline: Designer reveals the secrets behind the most addictive apps

Ever wondered why you spend so much time in front of a screen? A compelling study by American author Adam Alter reveals how apps are designed to hook us in and ultimately change human behaviours. Michael Vincent takes a look inside the mind of an app designer.

Australian men unlock their phones 45 almost 46 times a day. Australian women 42 times. 28 per cent of entire phone time for an Australian is spent on Facebook from our data. The second largest is usually an internet browser which is generic.

Australian Broadcasting Corporation
Broadcast: 24/05/2017

Reporter: Michael Vincent

ABC Lateline: Designer reveals the secrets behind the most addictive apps

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Reaching Millennials With Social Media: New Research

Are Millennials part of your customer base? Wondering how best to reach them on social media?

In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials.

By Michelle Krasniak
socialmediaexaminer.com

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Reaching Millennials With Social Media: New Research

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Inside Facebook’s 10-Year Master Plan

Do you know about Facebook’s 10-year master plan?

Most people don’t, but understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game.

You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant.

By Bob Hutchins
socialmediatoday.com

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Inside Facebook’s 10-Year Master Plan

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Establishing a Bidding and Budgeting Strategy for Your LinkedIn Ads

When you set up a campaign, you set a bid for how much you’re willing to pay to show an ad to LinkedIn members.

LinkedIn decides whose ad to place based on the highest bid. If you’ve advertised with us before, your past campaign performance will also be taken into account during the bidding process.

By Steve Kearns
business.linkedin.com

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Establishing a Bidding and Budgeting Strategy for Your LinkedIn Ads

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