Honeyweb Blog / Social Media Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Ways to Improve ROI From Branding Campaigns on Social Media
Branding campaigns rarely get the same strategy love as direct response campaigns, where a specific action is taken as a result of the campaign.
Marketers currently focus on relatively qualitative metrics to measure the success of branding and sponsorships, including “social media exposure,” “increased awareness,” “activity on brand website” or “improved brand perception.”
With today’s digital technology, branding campaigns can be measured and maximized for ROI too!
By Diana Mackie Wertz
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Mastering the Art of Generating Leads via Social Media [Infographic]
With so many people now using social platforms, social media marketing has become a lead generation machine - for those that know how to use it.
Unlike traditional mediums, the 'social' element of social media dictates that it requires a different approach.
In the past, you might have run an ad in your local paper or even focused on SEO and getting your site to rank for relevant queries.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Mastering the Art of Generating Leads via Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_293622641.jpg)
The State of Social Engagement 2017 [Podcast]
The UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four.
Of the five most influential topics for B2B marketing, so far we’ve discussed influencer marketing, data overload, and digital customer experience.
On episode four, we look at the current state of social engagement by reviewing Lithium’s “The State of Social Engagement Report.” Find out what challenges brands and marketers are facing and learn how you can get more from your digital and social investments.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The State of Social Engagement 2017 [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_277866641.jpg)
The Psychology Behind Social Media Engagement
Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think.
Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need?
What do they want? What can you do to influence their decision-making process?
By Melonie Dodaro
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Why You Should Create a Core Social Media Schedule (and How to Do It)
Not too long ago we reviewed how to create a social media content calendar, in which I shared how you can plan a year’s worth of social posts in a short amount of time.
A big part of creating a robust, long-term content calendar that works for your business is figuring out what your core social media schedule will look like.
In this post we’ll go over how to build that core social media schedule for your brand or business.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
What Taylor Swift’s Social Media Blackout Can Teach You About Reinvention
On August 18th, pop star Taylor Swift suddenly vanished — online, that is.
The singer went dark across her Facebook, Twitter, Instagram, and Tumblr accounts, deleting all of her posts, unfollowing everyone she had been previously following, and leaving her accounts stripped bare.
Over the course of the next six days, Swift would tease her return through cryptic clips of a snake, leaving the internet buzzing over theories as to what it could all mean.
By Deborah Sweeney
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Create a Social Media Marketing Strategy [Infographic]
How do you feel when you embark on something for the first time?
There's a good chance that you feel thrilled and overwhelmed at the same time
You're excited at the idea of conquering something new, yet overwhelmed about all the moving parts that go into it.
By Scott Sims
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![How to Create a Social Media Marketing Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/smedia.jpg)
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