Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
TikTok Publishes New Holiday Campaign Planning Guide for Marketers
TikTok has published a new guide to help marketers maximize their holiday campaigns
Which outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more.
First off, TikTok includes a range of usage and trend stats which underline the rising influence of the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Adds New Monetization Tools for Creators, Continues its Battle with Apple Over Fees
Facebook – now Meta - is still not happy with Apple, and its insistence on taking a 30% cut of fan subscriptions, along with any other in-app purchase.
And it’s gradually finding ways to fight back, and help users subvert Apple’s transaction fees.
Its latest element on this front relates to fan subscriptions, and providing new options to ensure that creators get paid their full share of fan money.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Announces New ‘Meta’ Corporate Title, Aligning with the Next Stage of Digital Connection
Facebook has announced that it’s re-naming the company in order to better reflect its emerging focus.
From now on, Facebook’s overarching company name will be ‘Meta’.
To be clear, Facebook, the app, will remain, as will all of its other brand names and identities.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features
Instagram has added a new way for users to collaborate on feed posts and Reels
While it’s also adding some new music-focused, AR-aligned features to help encourage music engagement (*cough* TikTok) within the IG experience.
First off on its new ‘Collabs’ option, users will now be able to invite others from the tagging screen in the post composer to collaborate on a post or Reel.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers
Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles
Which will give you more specific info on who’s engaging with your content – whether they follow your profile or not – as well as the total reach of your posts.
The new data points will help guide your posting decisions, and provide more opportunity to optimize your approach based on more specific data points.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data
This is a significant update for Facebook advertisers
The Social Network has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts.
Facebook will now assume that your Facebook and Instagram profiles are two different people.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic]
LinkedIn has published a new overview of how to make best use of its ad tools for different campaign objectives
Which outlines the specific LinkedIn ad elements you should consider in varying approaches.
The infographic guide looks at the targeting and presentation options you should consider for each campaign type.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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