Honeyweb Blog / Pay Per Click
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting.
Those of you who are PPC managers know that, often, you don’t get great PPC results straight out of the gate.
Here's what that process looks like in practice.
By Pauline Jakober
searchenginejournal.com
Honeyweb are your local Google advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Top 10 Must-Try PPC Tactics for 2020
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve.
In some cases, that evolution will mean thinking about things very differently than before.
If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order).
By Adam Proehl
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
5 Innovative PPC Tactics to Try Today
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.
While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year).
Here are my favorite tactics to break the mold.
By Navah Hopkins
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
PPC Agency Pricing Models (Know What’s Right For You)
Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.
Every company has different needs and resources to devote to PPC, and the right pricing model for one client might be very different for another.
By Guest Post
adespresso.com
Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.
Google AdWords and Mobile-First Index: What You Need To Know For Mobile PPC Success
If you are staying up to date with all things Google and Google AdWords, you might have heard of the mobile-first index.
It’s easy to ignore if you are only interested in PPC success, but that’s a big mistake.
In fact, the mobile-first index will have a direct impact on advertisers using Google AdWords. How? Why?
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
3 Ways You Could be Unknowingly Wasting Ad Budget
Today’s ad platforms can have even the most experienced PPC marketers spending more than intended.
Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns.
If you’d been sitting calm with $1,000/day budget, not wanting to spend a penny more, you could have been surprised.
By Tom Bukevicius
unbounce.com
Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.
These Are the PPC Metrics That Actually Matter
If you’re anything like me, you’ve participated in a couple of DIY home improvement projects.
At the beginning of these projects, with YouTube training videos as my sidekick, I have an irrational sense of confidence in my handyman abilities.
When I’m tracking down my supplies at the local hardware store, I often find the products priced and displayed as “good,” “better” and “best.”
By Jacob Baadsgaard
unbounce.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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