Honeyweb Blog / Disruption
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Got Disrupted? Stop Whinging Because Your Customers Couldn’t Care Less!
In this opinion piece, Andrew Birmingham, editor of digital business site Which-50.com, says rather than rage about disruption, brands should put their efforts into winning back their deserting customer base…
Pity the poor taxi industry. Well actually you don’t need to, they are already running a fine line in self indulgence.
Incumbents Are Always At A Disadvantage In Making Sense Of Disruption
Disruption might be a buzz word in the industry, but what does it actually mean? Kai Riemer an associate professor at the University of Sydney chats withB&T about why disruption shouldn’t be applied to every change and why incumbents are screwed.
Riemer recently co-authored Digital Disruptive Intermediariesreport which examined the ways in which digital disruptors challenge incumbents and what this means for established companies, how to find the opportunities that it creates and defend against the threats of disruption.
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