Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketers and Landing Pages: Behind the Scenes for 2020
As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020.
How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions?
How firm is the average marketer’s grasp on industry conversion rates?
By Colin Loughran
unbounce.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
8 Mini Case Studies of Using Marketing as a Force for Positive Change in Our World
In this article, you’ll see a range of case studies.
Some show altruistic campaigns that had significant positive impacts on people, families, companies, society or the world at large.
Some mini case studies simply show a campaign that was clearly focused on selling a product or getting a lift but did so in a positive way that benefited the customer.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Content Marketing KPIs: Which Ones Should You Track? [Infographic]
Are you tracking the right digital marketing metrics in alignment with your brand goals?
Are your online results linked to your bottom-line performance - i.e. the actual sales made and revenue generated as a result?
While it can be easy to get sucked into the trap of vanity metrics, by refocusing on the right KPIs you can still get your process back on track.
By Gaurav Sharma
socialmediatoday.com
Honeyweb are your local content marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Content Marketing KPIs: Which Ones Should You Track? [Infographic]](https://www.honeyweb.com.au/uploads/blog/Content-Marketing-Ideas.jpg)
Top 5 Marketing Strategies for Retail Businesses
In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing.
In other words, retail isn’t dead; the situation has just changed.
If you’re struggling to adapt to the changes, or if you’re just not seeing the growth you’d like to see, likely, you’re not using all the marketing strategies available to you.
By Brad Smith
adespresso.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST]
On this week’s episode of Marketing O’Clock
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld dive deep into the latest digital marketing news, their distaste for April Fools’ Day, and the national puzzle shortage.
The new interface is slowly rolling out to all advertisers and looks eerily similar to another popular ads platform.
By Christine Zirnheld
searchenginejournal.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST]](https://www.honeyweb.com.au/uploads/blog/mpodcast.jpg)
Which Digital Outreach Tactics Actually Work in 2020? [Infographic]
Do you have a secondary 'junk' email address that you use to access special offers and deals from brands that you don't really want to hear from ever again?
Many people do - the teams from Fractl and BuzzStream recently teamed up to conduct a study of the online sign-up habits of over 1,000 US adults.
And their findings reveal some important insight for digital marketers, including:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![Which Digital Outreach Tactics Actually Work in 2020? [Infographic]](https://www.honeyweb.com.au/uploads/blog/Digital-PR_bilbuo.jpg)
5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing
It is all too easy to fall into the trap of the digital marketing comfort zone
But this can be a path into complacency, under-performance and ultimately decline.
Here are five of the most useful marketing approaches to enrich your own strategic plans and increase your robustness to changing external competition.
By Lee Wilson
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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