Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue
The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss
The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.
Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.
These figures indicate TV's loss in authority when it comes to advertising and marketing brands.
Read the full post here. Source: Huntley Mitchell
Don't rely on TV to promote your business - learn about our complete online marketing solutions here. Contact one of our marketing experts by clicking here.
9 Rules For Emailing From Google Exec Eric Schmidt
Communication in the Internet Century usually means using email, and email, despite being remarkably useful and powerful, often inspires momentous dread in otherwise optimistic, happy humans
The following are three of Eric Schmidt and Jonathan Rosenberg's personal rules for mitigating that sense of foreboding:
- Respond quickly
- Be crisp in your delivery
- Clean out your inbox constantly
See the full list here. Source: Time
Need help with your email marketing strategy? Learn how we can help here or get in contact with us today by clicking here.
Cafes, Restaurants Can Use Social Media To Improve Business
With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon
Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.
Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.
“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.
Read the full article here. Source: Andrea Beattie
Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.
TV Gloom: Where To Next For Seven, Nine And Ten?
It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten
When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).
Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.
Read the full article here. Source: B&T Magazine
With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products.
Are you ready to take your business to the next level and connect with a wider online audience? Learn more about our complete online marketing solutions here. Contact us today by clicking here.
SEO Tips for Developers During a Redesign Project
While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another
Web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO.
The SEO’s work isn’t as flashy but it’s equally important.
When it comes time for a website redesign, web developers and SEOs must work together to maintain organic search traffic.
Nick Stamoulis from Brick Marketing has listed 4 important SEO tips to follow:
- Keep URLS the same
- Use 301 redirects
- Transfer all the meta information
- Transfer all the H tags
Read the full article here. Source: Nick Stamoulis
Ensure your business is found online with our SEO services, and covert your visitors into leads and sales. Click here to learn more or here to contact our SEO experts.
5 Steps to Fix a Failing Facebook Page
More than 1.79 billion users make it the world's largest social media network, meaning that a large portion of your target audience - regardless of your industry - will be active on Facebook
And yet, even after investing significant time and effort (and maybe even money) into a presence on the network, you still don't see results from it.
It can be tempting to give up and save your resources, but in doing so you risk losing out on the huge opportunity the platform provides.
It's never too late to fix a failing Facebook Page and turn it into a reliable traffic and lead generator.
Here are five key steps to get you back on track, as listed by Mike Templeman from Social Media Today.
- Understand the Reason of Failure
- Quantify Your Resources
- Focus on Your Audience
- Build a Content Strategy
- Set Analysis & Evaluation Benchmarks
Read the full article here. Source: Mike Templeman
Honeyweb Online Marketing are Facebook Advertising specialists. Click here to learn more about our services. Don't hold off! Click here to contact one of our experts today.
8 Top Hashtag Mistakes and How to Avoid Them
Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter
With that said, using hashtags correctly can be a little confusing.
Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.
Want a sneak peek? Here are the top three:
- Using Only “Popular” or Generic Hashtags
- Not Researching Hashtags
- Ignoring Local Hashtags
Find out the complete list here. Source: Dhariana Lozano
Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"We are new to email marketing and found David and Steven at Honeyweb to be so helpful.For a very reasonable price we have a very professional looking product. The features and reporting abilities are fantastic! We can now manage our data base. We can see who, where,when and how often our customers are responding. Prior to these reporting functions we were blindly sending info to our customers. We now have control and and with a professional looking template that is so easy to use we are set to communicate to our existing customers and gain more. I can not recommend the guys at Honeyweb highly enough and welcome any enquiries regarding our experience."
Roy Lawson
Lawson Services
