Honeyweb Blog / Business

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition

In BuildClass #5, Flint McGlaughlin teaches how to analyze and amplify the force of your value proposition.

Here are some of the most important insights from this class:

  • If it’s not a reason, it’s not a value prop.
  • Look for a way to substantiate your qualitative claims.
  • Let others make qualitative statements about you.
  • Make only quantitative statements about yourself.
  • When you have the best value prop, clarity is persuasion.

By Flint McGlaughlin
meclabs.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition

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Marketing Relevance Case Studies: Right offer, right time, right person

Relevance. I am sure I don’t have to convince you that being relevant is vital for marketing success, but I probably also don’t have to convince you that it’s easier said than done.

Marketers have often told us that relevancy is one of their most significant challenges to marketing effectiveness.

So to get your creative juices flowing, we bring you some specific examples with results in this article. Read on for examples from Nestlé, a fractional CFO company, and a marketing agency.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketing Relevance Case Studies: Right offer, right time, right person

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Planning for 2023 - Researching Key Topics and Angles for Your Business

Looking for ways to refine and improve your social media marketing efforts in 2023?

Over the next few weeks, we’ll be sharing a range of key tips and pointers to help you maximize your efforts, as well as essential tools and processes that you can use to connect with a broader, more receptive audience online.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Planning for 2023 - Researching Key Topics and Angles for Your Business

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How To Create B2B Google Ads Campaigns That Nurture And Convert Customers

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel.

In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has the potential for a quick return on investment (ROI). But for that scenario to happen, you’ve got to have the right strategy and tactics in place. Lucky for you, this article will take you from, “I don’t know where to focus my time & budget,” to “I’m managing my Google Ads budget & collecting B2B leads like a boss.”

By Adriana Stein
searchenginejournal.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How To Create B2B Google Ads Campaigns That Nurture And Convert Customers

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LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

Yes, you can list your business products on their own pages on LinkedIn.

In fact, there are over 90,000 product listings now active in the app.

First off, on LinkedIn’s new job search filters - in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

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10 Website Design Tips for Startups in Adelaide

Starting a business is hard. There are so many things to think about – from the initial planning stages to the day-to-day tasks of keeping the business running.

nd that’s before you even start selling your products or services!

One thing that a lot of new businesses forget about is website design. Your website is often the first impression that potential customers have of your company, so it’s important to make sure it looks professional and polished. Here are 10 tips for startups in Adelaide when it comes to website design.

By Steven Hamilton
Honeyweb Online Marketing Solutions

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

10 Website Design Tips for Startups in Adelaide

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B2B Marketing: Marketing shouldn’t be about driving demand; it’s about driving value

Get ideas for SaaS marketing, overcoming imposter syndrome, and scaling up marketing, by listening to episode #40 of the How I Made It In Marketing podcast.

I had a dynamic conversation with Tara Robertson, Chief Marketing Officer, Bitly.

Listen now to hear Robertson discuss focus and prioritization, the right way to start in a new role, and forming your own shine crew.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

B2B Marketing: Marketing shouldn’t be about driving demand; it’s about driving value

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